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Your Listeners = Their Listeners

Feb 20, 2024

Your Listeners = Their Listeners

People who are interested in a topic don’t just stop with a single source of information.

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You probably don't need it.

Feb 19, 2024

You probably don't need it.

New “podcasting stuff” is being released all the time.

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Your audience is dying.

Feb 16, 2024

Your audience is dying.

Like cigarette smokers, the people who listen to podcasts are constantly changing.

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Most Podcasting Traditions Are No Longer Needed

Feb 15, 2024

Most Podcasting Traditions Are No Longer Needed

The story of the woman who cut the ends off the ham is a parable about understanding the reasons behind traditions or habitual actions.

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Consistency > Intensity

Feb 14, 2024

Consistency > Intensity

When you deliver episodes with regularity, whether that's daily, weekly, or bi-weekly, listeners can integrate your podcast into their routines, creating a habit of consumption.

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You're closer than you've ever been.

Feb 13, 2024

You're closer than you've ever been.

Each episode you’ve planned, every interview you’ve conducted, and all the editing you’ve done, marks podcasting progress.

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Losing Money on Every Transaction

Feb 12, 2024

Losing Money on Every Transaction

I have a friend I’ve known since we were kids.

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"No Time" = Not Important

Feb 9, 2024

"No Time" = Not Important

Be honest with yourself.

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Set Trends, Don't Chase Them

Feb 8, 2024

Set Trends, Don't Chase Them

There’s a saying in the music business that refers to acts that switch from rock to country—”When your career goes south, so does your music.”

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