🎤 AI and Podcasting (Issue 177)  April 19th 2024

If Your Podcast Were a Book ...

I love this concept. Not only does it work for a general business, it also works for your podcast.

Imagine your podcast as a book ...

• What category would it fall into?
• Is it educational, inspirational, entertainment, or perhaps a mix?
• Does your current title capture the essence and attitude of your podcast?
• What's the central theme or message you're conveying to your audience through your episodes?

Making it better ...

Consider if there's a way to enhance this central idea. Could introducing a new angle or incorporating unique guest insights make it more compelling?

Sometimes, shifting a less dominant theme to the forefront can refresh the overall narrative of your podcast, attracting a different listener demographic or deepening the existing audience's engagement.

What elements can you combine to create a unique combination that nobody else can copy? To me, this is the "secret sauce" of successful podcasts. If you're looking to make your podcast stand out, this is the way.

How to Design Podcast Cover Art

More advice from the book business ... this one about how to design professional-grade cover art that attracts attention.

This is important! Your podcast art should:

1. Attract the attention of the specific people you want to listen
2. Communicate genre, tone, and content.

In other words, when people look at your podcast art, they should (at least somewhat) know what they're going to get when they listen.

Thinking about putting your photo on your podcast art? Why I don't recommend doing that.

Moreover, explore the possibility of weaving together various smaller topics you've covered in past episodes. This synthesis could lead to a powerful series or a special episode that offers new perspectives to your listeners.

As for the "cover" of your podcast—equivalent to the artwork that appears on podcast platforms—ensure it visually echoes the spirit and content of your show. It should be eye-catching and representative of the podcast’s identity, making it instantly recognizable to your audience. This visual element is crucial as it's often the first impression potential listeners get before they even hit play.