Why do people listen to podcasts?
I was watching a show on HGTV this week (don't judge!) and a real estate agent was trying to sell a $5 million condo in New York City. And probably 70% of the show was her trying to throw a party to let other agents know her listing was available.
That's not a bad idea – it can be very smart to go to people who have a built-in audience and can reach a lot of people at once rather than try to find individual buyers (or listeners, in your case).
But it struck me how so many people, whether podcasters or real estate agents, find one thing that works and focus on only that thing.
You can only go to the well so many times before it runs dry.
In this issue, I'm giving you a few things to consider when it comes to how you market your podcast and grow your audience.
I hope you're staying healthy and finishing out a great week!
The Wrap Up
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