Prologue
Want More Listeners? Do This ...
DId you see what happened in Canada this week?
A couple of months ago, this week's winners were losing big time. Then they engaged a little trick radio jocks (and pro wrestlers) have known about for years ... they called out "The Enemy."
People are complicated. Your listeners aren't idiots and they understand that there's "gray" in everyday life—nothing is black and white.
But your listeners, like you or me, also wish the world was less complicated. And that's what bringing up "The Enemy" does—it simplifies things ... at least on the surface.
Conservatives do it ...
- Secure Our Borders
- Cut the Red Tape
- Back the Blue
- Free Market First
- Parents Know Best
Progressives do it ...
- Medicare for All
- Raise the Wage
- Protect Our Planet
- Love Is Love
- Books Not Bans
Every one of these has a flipside ... and that flipside is "wrong."
Yes, it's surface level, but calling out "The Enemy" allows you to cut through the noise, get attention, and be able to explain your position in a deeper way that would otherwise get lost.
For example, I don't have a problem with the Blue Yeti—it's a great mic if you know how to use it. But most people don't know how to use it and it sounds like balls ... which is why I often make fun of the Blue Yeti via jokes on my Instagram page (and below). It's then that I can explain how to use a Blue Yeti (or any mic) in a way that makes you sound great.
Don't expect people to come up to there you are—most won't. Instead, come down to their level and bring them up to yours.
Need help coming up with messaging that cuts through for your podcast? Let's work together.
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Steal This Idea
100+ ChatGPT Prompts for Podcasters
These 100+ prompts for ChatGPT are a great way to look at your podcast from different directions.
You'll find help to:
- Create a content calendar
- Generate episode outlines
- Fine-tune your episode notes
- Generate a variety of episode titles
- Speed up your research
- Grow your network on social media
- Write SEO-friendly episode descriptions
There are many ways podcasters can use ChatGPT to remove guesswork, improve your workflows, and grow your audience—you just need the right prompts.
Podcast Hosting Skills
Embrace Imperfection in Podcasting
Producing a podcast can be both exciting and overwhelming, so here are three important ideas to keep in mind:
- Perfect is the Enemy of Done
- People Are Paying Less Attention Than You Think
- The Beginning is a Great Place to Make Mistakes
Podcast Humor
Make a Blue Yeti Sound Great
There's a saying among runners and people at the gym ...
"No matter how slow you go, you're still lapping everyone on the couch."
The same is true for people using a Blue Yeti.
Is it the best mic? Arguably not. But if you know how to use it, you can make a podcast that sounds great.
The five-step "trick" that will make a Blue Yeti sound great.
- Be in a quiet space.
- Place the Blue Yeti on a rubber surface, such as a coaster or piece of a yoga mat, to absorb shock. No rubber? Try a paperback book.
- Switch pattern to cardioid mode (it looks like a heart/butt).
- Turn the gain ALL the way down (to the left).
- Get close (2-3 inches).
The Wrap Up
More Help for Your Podcast ...
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Free of charge ...
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For budgets under $750 …
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For budgets of $3000 or more …
We offer a range of podcasting services including:
- Full-service podcast production and marketing
- Podcast and radio hosting
- Podcast launch and development services