The best thing about "charts" is that people look at them. And when you're on a chart, you'll be exposed to a lot of people who otherwise wouldn't know you exist.
If you can get to the top of a chart, you'll often stay there for a while. This is especially true for the last month of the year when very few new podcasts (or music albums, or movies, or books) are being released and you'll have fewer new/big promotions to fight off.
Want to move up a chart? Send all your people to a single destination. For example, 1000 people going to Spotify is more valuable for climbing that chart than splitting your listenership between Spotify, Apple, and Google, with each getting 1/3 of that.
That's the strategy. And it works in a number of ways, not just podcast charts. For example, if you want to increase per episode numbers, give people fewer episodes to choose from.
Should you worry with trying to chart on Spotify? I wouldn't. Focus on the audience you have and the growth your want will emerge.
Check out your Spotify for Podcasters dashboard for new daily chart notifications and share cards.
To answer that question – "I doubt it."
I was big on Clubhouse when it launched because I looked at it like live radio, which I love. I even started a Big Podcast Club to connect with other podcasters.
The last time I did anything with it was a couple of months ago.
Why? Clubhouse is dying and, for now, my time is spent better elsewhere. For example, I'm working on a followup to the Big Podcast book.
Most of the podcasters who were on Clubhouse a couple of months ago have also disappeared. It's hard to have a conversation with people when there's nobody there.
It's possible an Android will bring it back. But there is a ton of competition coming, which is what I'm better on as far as leadership in this new social media format.
By the way, if you need a Clubhouse invite, DM me here with your phone number and I'll get you hooked up.
What's the opportunity? Get good at going "live" to be prepared for whatever happens next.
This is one example of many from companies who are trying to do something similar to Clubhouse. And it's this enthusiasm for the "clubhouse format" that makes me think we all need to get good at "live" podcasting – at least if we want to take advantage of the next social media gold rush.
There are a lot of great podcasters who sound amazing when edited, but can't cut it live. If you're looking for a leg up in the podcasting space, get good at going live.
How do you get good? Start hosting rooms. Go on Clubhouse. Nobody is there right now, so it's a good place for you to develop these skills without a lost of risk.
Need a Clubhouse invite? DM me here.
This is one you should watch and, if you have an audience that uses Facebook, be read for.
Consider this. How many people mindlessly doomscroll Facebook looking for cat videos, community, and confirmation bias?
Those people need something to listen to. And your podcast could be that thing.
Again, the "live" version is going to require you to be good on your feet, so work on that now to be ready for when this launches later this summer. Need a plan? Try my sausage factory formula.