Prologue
Dead Air
I've taken a couple of weeks off the podcast, but you can expect a special "Dead Air" episode within the next week.
If you have a "dead air" story, I want to hear it. Tell it to me here.
Until then, some info on rebranding your podcast, getting more guests for your podcast, and the value of "mistakes" is below ...
Sponsor
Big Podcast AMP
If you like the newsletter, you'll love Big Podcast AMP (Audio Monetization Program).
This personal coaching program helps you do three things:
- Grow your podcast audience.
- Get people talking about your podcast.
- Make more money with your podcast (and podcasting skills).
You can get details here.
Podcast Marketing
Rebranding Your Podcast? Remember the 5 Tests of Obviousness ...
You may think something is simple or that you're doing a good job of explaining it, but in most cases, we can do better.
This video has more thoughts on how to do this.
The big ideas, especially when it comes to repositioning or rebranding a podcast ...
- Simplicity is Key - Repositioning a brand should not be complicated or overthought.
- Understanding Human Nature - The story needs to be simple, direct, and not lengthy or complicated.
- Storytelling is Essential - Positioning is about telling a clear, compelling story.
- Timing Matters - Timing in repositioning or launching a brand message is critical.
- Crisis as Opportunity - Crisis situations can be leveraged as opportunities to reposition effectively.
Have you changed the name of your podcast? I'd love to hear the story!
Podcast Hosting Skills
Make More Mistakes
Last month, I did an interview with a guy who spent years abusing cocaine. Today he's a counselor, working with others to help them with their addictions.
He told me, "I didn't realize when I was doing cocaine that it was preparing me for what I do now."
I love that outlook. And it's true for you and your podcasting—what you produce now is the direct result of everything you've been through, including your "mistakes."
Have a "mistake" story? I'd love to hear it.
Podcasting Tools
Guest Match Pro
Are you looking for guests to feature on your podcast?
Guest Match Pro connects podcast hosts and potential guests and may be just solution you're looking for.
It's free right now.
Some general thoughts about services like this ...
If you list your podcast on Guest Match Pro (or another similar service), you're going to have a lot of people reach out to you.
If you're just starting your podcast, doing interviews with a lot of different people (and with different equipment) is a great way to build your interviewing skills. But there's also a point of diminishing return where the juice isn't worth the squeeze.
Focus on releasing quality episodes, not just a lot of them. If a guest doesn't deliver, never be afraid to ditch the episode.
Podcast Humor
Podcasting in 3 Easy Steps
We didn't get into podcasting because it's easy ... we got into podcasting because we thought it was easy.
I kid, I kid.
There are a lot of people who "sell the dream" that podcasting (and success in podcasting) is as simple as talking into a mic.
It's not.
Podcasting can be a grind and learning how to produce a great podcast takes a while. It's not easy, but if you stick with it, the results will be amazing.
The Wrap Up
More Help for Your Podcast ...
If you want the shortcut to building a podcast people care about, here’s how Big Podcast can help you …
Free of charge ...
- Big Podcast Extra – Short emails to help you build an audience, attract clients, and make money via podcasting
- Build a Big Podcast – The Marketing Podcast for Podcasters
- Podcast Growth Toolkit – The "Swiss Army Knife" of podcasting ...
For budgets under $750 …
- Big Podcast AMP (Audio Monetization Program) – Personalized coaching for indie podcasters to help you grow your podcast audience and build your authority, brand, and reputation
For budgets of $3000 or more …
We offer a range of podcasting services including:
- Full-service podcast production and marketing
- Podcast and radio hosting
- Podcast launch and development services