How to Grow Your Media Empire
One of the things I stress for the people who work with me is that you are a media company.
It's true. Whether you have a podcast, a newsletter, an Instagram account, or anything else that shares your message – even a plane dragging a banner behind it – you are the media.
One of the biggest mistakes podcasters make is only listening to other podcasters. This is how things get stale.
If you want to innovate in podcasting, you have to look outside podcasting. So that's what we're doing in this issue of Big Podcast Insider.