TikTok’s now under US ownership and has a new Terms of Service.
This means they can collect data on your immigration status, citizenship, sexual orientation, whether you’re trans or nonbinary, and your physical or mental disabilities.
You may not care, but know that many of your followers on TikTok will.
Remember This
Every social platform has a shelf life. It doesn’t matter how dominant it looks or how impossible it seems to replace.
Social media platforms rise because they solve a problem or create a feeling people want—connection, visibility, community, momentum. But once that feeling changes, once trust erodes or the vibe shifts, the clock starts ticking.
History is brutal and consistent on this point: no platform stays on top forever.
What actually ends a social network isn’t usually a single scandal or policy change. It’s the quiet moment when users start hedging.
People create backup accounts elsewhere. Creators cross‑post “just in case.” Group chats move off-platform.
Slow leakage is deadly.
Social media only works when people believe everyone else is still there. Once that belief cracks, the value drops fast, and the exit accelerates.
We’ve seen this play out again and again. MySpace didn’t collapse overnight. Neither did Vine, Tumblr, or Facebook’s cultural dominance. Each lost relevance when enough users decided the cost (privacy, reach, algorithm fatigue, or safety) was no longer worth it.
Once momentum shifts, even massive networks struggle to stop the slide, because trust and community can’t be patched with new features or press releases.
Don’t get too comfortable … your followers aren’t.
