Stick With the Plan
I had dinner with a friend a couple of weeks ago. He's one of those "day trader" guys and has programs that monitor stocks and other investments to watch for indicators that might mean a good opportunity to buy or sell.
I'm not into this stuff personally, but there is one aspect of it that I find fascinating – the decision-making process.
"You have to have a plan and stick to it," he told me.
Why? Because when you're in the middle of something that counts, emotions can get the best of you. And when that happens, you make mistakes.
It happens in podcasting, too ...
Let's say you get a lead on a great guest, you approach him about being on your podcast, and he says yes. Then what? Will you require that this guest go through the same pre-interview process you do with everybody else?
What if he refuses? Should you still take the chance this might make him change his mind about being a guest?
This is where emotion comes into play in podcasting.
You know what it takes to make a good podcast. Have a plan and stick to it. Don't hurt your audience because you let your emotions (specifically fear) get the best of you!
More on getting great guest interviews (and pitching yourself as a guest) in this issue of Big Podcast Insider ...