Prologue
Guitar vs. Podcasting – Part 2
I talked about Guitar vs. Podcasting a couple of weeks ago.
Here's something else to consider ... coming from a guy who once played at a professional level and is having to relearn everything after 20 years away.
It's easy to get the basics -- for example, playing a chords of a song.
But the real magic happens - the reason people call you good - when you can do the little things.
Same as podcasting. Yeah, you can talk, because we all talk. But that's just the foundation. And that foundation isn't very strong for most people, frankly.
This issue of Big Podcast Insider is about taking your podcast to that next level ...
Podcast Marketing
Your Audience Wants Empathy – How to Get It Right!
Empathetic marketing reached an intense crossroads in 2020, when the pandemic prompted many brands to respond to collective grief. Some had success, but many came off tone-deaf.
This doesn't mean you shouldn't show empathy on your podcast. Empathy is more important than ever in podcasting and is a "secret weapon" when used correctly.
So how do you get it right?
- Keep one ear to the ground.
- Give listeners the power of choice.
- Set the tone with other visual and auditory cues to help your message be perceived the right way.
Some great info here about how to do it right.
I curious, how do you stay in touch with your listeners and show them empathy? Let me know!
More Podcast Episode Downloads
You'll appreciate this list of titles that work on YouTube as using these formulas for your podcast episodes will increase your download numbers.
Look at this:
- “How To Make YOUR Videos Look CINEMATIC” (1.90% CTR)
- “5 Tips To Make YOUR videos Cinematic” (2.51% CTR)
.61 percent doesn't seem like much, but it's over 25% more click-throughs in this case.
Another one, which is a great example of how authority and actually sharing an opinion is attractive to listeners:
- “Is This Brooklyn's Best KEPT FOOD SECRET? 🤐” (6.25% CTR)
- “Brooklyn's Best KEPT FOOD SECRET (6.8% CTR)
More info here. It's a quick read and definitely worth looking at before you put our your next episode.
Podcasting Tools
Make Poor-Quality Audio Sound Good
This is a cool new tool from Adobe that takes poor-quality audio, such as an interview captured by a built-in computer microphone, and turns it into something that sounds like it was recorded in a studio.
Sort of. You can listen to a sample here and also test it with your own audio for free right now.
What do you think? Let me know!
Final thoughts on this and similar tools ...
While the technology to "fix" audio is getting better, don't let this be an excuse for you to cut corners on microphones and other tools that you have available to record yourself. The better your raw recording, the easier it is for you to fix any problems that come up.
Podcast Production
This Formula Will Make a Great Podcast Episode
There are some great "fill-in-the-blanks" ways to come up with a compelling episode – this book has 101 of them.
Here is another ... the PAS Formula
It stands for:
- P: Problem
- A: Agitation
- S: Solution
I'll explain it ...
Problem - This is the reason people listen to your episode. For example, the pain being felt that they need a solution for.
What's the biggest problem your potential listener has right now?
Agitation - This is you describing the problem. You're taking the very thing that hurts … and agitating it. For example, telling stories about what happened to you because of the problem.
Solution - This is the final piece of the puzzle your listeners are looking for – it's how the problem is fixed.
Get more info on the PAS Formula here. Let me know if you use it in your next episode and I'll help you get the word out about it!
The Wrap Up
Like this newsletter? Subscribe to the podcast!
If you like the newsletter, you'll love the podcast. It's called Build a Big Podcast and it will help you do three things:
- Grow your podcast audience.
- Get people talking about your podcast.
- Make more money with your podcast.
You can subscribe for free.
On a desktop? Scan the QR code above to make it easy on yourself!