Celebrity in Marketing

Pharrell Williams, a songwriter and music producer, is now creative director of menswear at Louis Vuitton, a French luxury fashion house and company founded in 1854.

That doesn't make sense on paper. Until you consider that the attention he brings to the brand more than makes up for anything he's lacking in design skills. He's driving things forward, bringing big picture ideas and personality, not doing the hardcore design work.

"Celebrity" cuts through noise. This is why so many podcasters will fly across the country to do a five-minute "morning television" appearance that nobody will see, hoping to build it for themselves, and why so many podcasting companies will sign hosting deals with a celebrity's unknown Sister-in Law, in hope that some of that attention will come their way.

David @ Big Podcast

Podcast Marketing

Podcast Production


The Wrap Up