What would you do for money? Attention?
I'm not a golfer, but I think the story of LIV Golf is fascinating. The organization is financed by the Kingdom of Saudi Arabia and many have said it was created by the monarchy to sportswash its corruption and human rights abuses.
They've been great at getting attention. They came on the scene with a ton of money, offering massive paydays to established golfers to get them to step away from the PGA.
Sound familiar? It should, because it's happened (and it's happening) with podcasting.
And like so many podcasting companies, LIV is finding out that getting attention is different than keeping attention. This is something to consider before doing one of these deals.
But that's not why I bring this up.
I bring this up to say, these "deals" are out there and, if you stick around podcasting long enough, you'll probably have the opportunity to participate in one.
So far, I haven't seen anything as controversial as LIV in podcasting, but depending on your morals, there's been a couple that are arguably close. For example, I had a recruiter approach me a couple of weeks ago about working for a top podcasting company that I'd classify as a major producer of "hate speech."
For the record, I walked away. I don't want anything to do with content that hurts the people I love.
But this is when things get tricky ... we have ways of convincing ourselves that companies "aren't so bad" or that "we could do a lot of good with this money."
I'm not a Sunday School teacher. I'm not here to be "judge and jury" when it comes to your content and how you make a living. But I do suggest you get clear on what you're willing to do for money now, before that money is presented to you, because that will make decisions about it so much easier.
In the end, what I'd love for you is to have options, so you never have to take any money you're not 100% on-board with. That's the purpose of this newsletter and the podcast.