🎤 The AI Promotion Issue (Issue 120) March 17th 2023

Prologue

"Canned Responses" Piss People Off – Here's What to Do Instead

Many "content marketers" are too clever for their own good. For example, those who have a canned response for everything.

Yeah, a canned response is efficient, but if you only send somebody a link, for example, you've just lost a shot to make a personal connection with somebody.

Saw what you will about Twitter, but one of the great things about it (and sites like it) is that the very limited number of characters you have for your message forces you to be clear and concise. And because everybody knows you don't have a lot of characters when you reply, your "brevity" isn't going to piss somebody off when they get a short message from you.

A short message can be just as personal as a long one.

This issue of Big Podcast Insider... more ways for you to get the most from the work that you do.

I've got some great stuff here on automation, including some new AI tools, made just for podcasters. Castmagic, for example, is currently on sale for only $39. More details below.

How are you using AI for your podcast? Join the discussion here.

Podcast Marketing

7 Ways Podcasters Can Use Al Tools to Get New Listeners

"AI" is the latest buzzword, but the tools available to us really are powerful. I just did an inteview for Build a Big Podcast with Cody from Swell AI and it got me thinking about the different ways podcasters can use AI tools to create better podcasts as well as promote their podcasts.

Here are seven ways to put ChatGPT and other similar tools to good use to create better episodes and grow your podcast audience ...

Create written transcripts and episode notes, to improve search discoverability and general accessibility for your podcast episodes.
Automate the writing of social media posts, highlight reels, and other promotional content to increase engagement.
Create written blog posts or articles from your podcast episodes to drive traffic to your website.
Generate topic ideas, organize research, and help write scripts, making it easier to create high-quality episodes.
Enhance the production quality of your show through Al-powered noise reduction and audio editing tools.
Personalize the listener experience for with Al-generated content tailored to specific preferences and interests.
Use Al to repurpose old episodes of your podcast by generating new episode notes or articles, breathing new life into old content.

How are you using AI with your podcast? Join the discussion here.

Podcast Hosting Skills

6 Steps to Get Guests to Promote Your Podcast

You know Mignon Fogarty from her award-winning podcast, Grammar Girl Quick and Dirty Tips for Better Writing.

Mignon just appeared on a podcast called She Built This and wrote about the experience of working with host Emily Aborn, who made it very easy for her to share the episode on social media.

Here are the big takeaways, which you can do for guests who appear on your podcast:

Give your guest a heads-up before the show is released
Include the custom images for your guest to use on social media
Include text your guest can use in social media posts
Include the link you want your guest to use when sharing
Include your social media handles
Tag your guest when you share the show on release day

Bottom line, make it as easy as possible for your guest to share the episode you did together.

Easy, right? Yet few people do it. And if you don't, you're leaving money (and listeners) on the table.

Want examples of exactly what Emily did for each of the items on this list? Read the article.

Want additional commentary from me? Get the audio version of this newsletter.

Podcasting Events

Want to See Something Scary?

This is where I'll be doing a live broadcast tomorrow.

Anybody who has ever produced or promoted a live event knows how scary an empty room is.

My background is in the music business and I've produced roughly 1500 live events over the years – everything from small-room, "house" events, to week-long conferences that took over entire hotels.

The fear of an empty room never goes away completely, but it does get better ... until ticket sales are slow. Or a pandemic breaks out.

A lot of things can happen when you do a live event, many of them bad.

Still, I think the good outweigh the bad and, if you've ever thought about doing a live event for your podcast, I've love to help you make it happen.

I'm currently working on new content for podcasters who want to produce their own live events. If you have questions about how to make one happen for yourself, send me a list of what you need to know.

Podcasting Deals

Castmagic – Automated Episode Notes (and More!)

Turn your podcast audio into ready-to-use content (including automated episode notes) in a matter of minutes using cutting-edge AI technology.

Upload an mp3 file of your podcast and here's what you'll get back:

Basic outputs include

Transcript (works with multiple speakers)
5 episode title variations
Speaker bios
Episode introduction for blogs and social media
Timestamped overview
Topics and bullets from the episode
Quotes
Linkedin Post
A newsletter about the episode
An In-depth twitter thread

Pretty amazing, right? Even more amazing. The base price, which includes everything here, is only $39.

Worth a look!

Podcast Humor

Bad Guest Pitches

I got a guest pitch this week for a podcast that no longer exists.

And this was the big promise ...

We are happy to co-promote aired shows to 100k+ email subscribers & 25k+ Social Media followers.

I'm curious ... would this offer make you any more likely to bring a guest on your podcast? Do you even trust that the guest would follow through on his promise to promote the show?

Most people, if they're doing a lot of podcast guesting, will not promote an interview they do with you. With this said, creating an episode where you make the guest sound great will help to encourage this.

How do you do that?

Edit your podcasts.
Do your research.
Do a short (10-15 minute) pre-interview call to build rapport with the guest ahead of time.

Great podcasts are made before and after recording.

Great pitches? Not so easy it seems ... Post your bad guest pitches here.

Classifieds

Swell AI

Use Swell AI to automate your podcast episode summaries, time-stamped episode highlights, and long form articles based on the content of your episodes.

Yes, similar to Castmagic, but will also give you a 2000-word article that you can use for your blog, Medium, LinkedIn, etc.

Riverside - Remote Recording Studio

Riverside records high-quality audio (and video) directly from your browser. No special equipment is needed and connecting with your guest is as simple as sending a web link!

You can try Riverside free (no credit card is needed) and, if you like it, save 15% on any paid plan by using the coupon code BIGPODCAST.

Mailtimer

Create customized countdown timers for emails and websites that boost your sales, conversions, and clickthrough rates.

The Wrap Up

Like this newsletter? Subscribe to the podcast!

If you like the newsletter, you'll love the podcast. It's called Build a Big Podcast and it will help you do three things:

Grow your podcast audience.
Get people talking about your podcast.
Make more money with your podcast.

You can subscribe for free.

On a desktop? Use your phone to scan the QR code above to make it easy on yourself! Or call me at 615-488-4321 and I'll send you the link via text.