Prologue
Steal Like a Podcaster
Remember radio?
There was a time, before syndicated morning radio was so popular, where every major and midsize market had a handful of three-person teams (each was usually two men and one woman) doing a morning show.
And all were pretty much the same ...
In honor of this time-honored tradition of "radio theft," I'm adding a new segment to this newsletter – Steal This Idea! Each week, my goal is to give you a non-podcasting marketing strategy that you can use to grow your podcast.
Speaking of growing your podcast, "Founding Member" pricing on Big Podcast AMP goes up tonight. Today is the best deal you will ever get on personal help to grow your podcast and instant connection to a great group of pro podcasters.
HINT: It's the same price as a good mic.
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Steal This Idea
How to Attract YouTube Listeners to Your Podcast
I love this video from Bruce Kulick about his time as the guitarist for KISS, recording the Alive III album.
Side note ... Remember this song? Bruce played on that too. Read her bio for something you probably didn't know the last time you heard it. That would make a great story too.
As you can imagine, somebody like Bruce has a lot of great stories and his video is an example of how you can repurpose "archival footage" or just talk about something from the past and give entirely new life to it.
Doing interviews? Use the "beginning, middle, and end" format to capture a great story and use the audio you get to create a video similar to this one to make a "listener magnet" that will attract people on YouTube and bring them to your audio podcast.
Podcast Hosting Skills
A "Networking Secret" from Derek Sivers
Let me be clear – I don't think Derek posted this advice as a "networking trick." But it would certainly work for that, because it's a great way to form or maintain a relationship.
"People don’t hear enough compliments."
He's right. And you probably know this. That's why it means so much when you do hear them.
Which is the solution – let people know when you're thinking something nice about them. Or maybe just that you thought of them at all.
As a podcaster, you know how much heart and soul you put into your podcast. So you know how nice it is to hear back from people who've been helped by it.
Let somebody know you're thinking of them now.
Where? If you're thinking of a fellow podcaster, maybe via a review on Apple Podcasts.
By the way, I've known Derek for years – we met in 1995 when he sent me a CD of his band, Hit Me.
Here's something that I learned from him, which is definitely a networking trick ...
I've attended probably 20-30 conferences and other (music business) events with Derek over the years and he's always been the first to get there and the last to leave. It's hard work, especially if you're an introvert, but you can see from his success that habits like this obvious paid off.
Where can you be the first to show up this week?
Podcast Production
Your Podcast Studio - How to set up the best place to record your podcast ...
Looking to make a in-home podcast studio? Here are some tips from Spotify ...
- Small interior room
- Stay away from appliances
- When you record is important
Get more details and suggestions here.
FUN FACT: I record Build a Big Podcast in a closet! See the setup here ...
Podcast Humor
Podcast Feedback
How do you know which feedback to listen to?
Here is the feedback you can ignore:
- Feedback from "unqualified" people – people who aren't your audience, for example
- Vague feedback that doesn't offer a solution for you to fix anything
- Critiques of things that are working
- Individual opinions – this is what gets you the "pizza" in this photo
- Personal attacks
I've got a lot more to say about this in the audio version of this newsletter.
What kind of "crazy feedback" have you received for your podcast? I want the story! Hit me up on Bluesky, Mastodon, or Twitter.
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The Wrap Up
Like this newsletter? Subscribe to the podcast!
If you like the newsletter, you'll love the podcast. It's called Build a Big Podcast and it will help you do three things:
- Grow your podcast audience.
- Get people talking about your podcast.
- Make more money with your podcast.
You can subscribe for free.
On a desktop? Use your phone to scan the QR code above to make it easy on yourself! Or call me at 615-488-4321 and I'll send you the link via text.