You've probably heard the phrase "There's no money in the middle." And this is generally true, when you define "middle" as generic or average.
But when everybody in your niche is picking sides, bringing those sides together, seeing where they agree (a.k.a. middle ground), you can do very well.
Sarah Stewart Holland and Beth Silvers from Pantsuit Politics know this. Their podcast about politics, democracy, and current events, looks at everything from two different sides.
The New York Times calls Pantsuit Politics "compelling and thoughtful listening." During its initial four-year period, the podcast had over four million downloads. And in December 2021, it was recognized as one of Apple Podcasts' "Shows of the Year."
So yes, there is "money in the middle" when the middle something different, not milquetoast.
How can you do something similar with your podcast? Feel free to reach out to me via Bluesky, Mastodon, or Twitter if you want to brainstorm.