One Sentence = Big Impact
It's very common for podcasters to want to change things up with their existing podcasts. Sometimes this is to attract more listeners or make more money, but many times, it's because they want to have a feeling that their messages matter and that what they're doing is making a difference in the world.
I get that. For years my work focused on marketing pop music. And working in any form of entertainment, sometimes it can be difficult to see significance beyond that.
But the truth is, there are some musicians, even "shallow" pop musicians, using their platforms to do very good things.
Bob Barker certainly did this, and his "main job" was hosting game shows. Consider his sign-off message for The Price is Right, which reminded viewers to "help control the pet population — have your pets spayed or neutered."
It was subtle, but it changed our culture.
The Big Lesson for Podcasters
The influence you exert through your podcast can go beyond the topic you discuss. Nobody watched The Price is Right to think about animal population control – they watched it for entertainment. But Bob Barker's short message about animals still resonated with viewers and had a ton of impact about how we treat cats and dogs today.
I've got a couple of other stories related to this you can listen to in this episode of Build a Big Podcast. One is about legendary radio host Casey Kasem, the other is about me.
Yes, you can do something like this at any level of your career. And the time to start is now.
Key Takeaways from the episode:
1️⃣ One sentence can have a massive impact. And, as podcast hosts, we have the power to use our platform and voice for important messages that align with our values and make a difference.
2️⃣ Make choices that reflect your values: Whether it's through the guests we bring on our shows or the conversations we have, we can align our podcasts with our philosophies and make a positive impact on our audience.
3️⃣ Sneaking up on your audience: Just like the message about animal population control on The Price is Right, sometimes the most impactful messages are the ones that subtly reach and surprise your audience. It's an opportunity for us as podcast hosts to share important messages that go beyond the main topics of our shows.
What kind of world do you want to see? What can you start doing with your podcast now that will help create this kind of world?