70 Million Copies ... Almost
Last night, just as I was ready to hit the publish button on this issue, I received an "Emergency Alert" on my iPhone.
The "emergency" was three hours away.
Not everything is important. Consider this the next time you're editing your podcast. If something doesn't move an episode forward, even if it's good info, cut it.
Have you ever heard the song "Carousel" by Michael Jackson? It was going to be on his album, Thriller, until it was pulled at the last minute.
Here's what songwriter Rod Temperton said about it:
Carousel, which is a great song, that slow-ish song from Michael Sembello, which was beautiful. But lyrically, and at that point in time, it didn't seem, that that was where the album was heading [...]
A great song, but it didn't fit in the end, so it was removed.
This kind of attention to detail is why Michael Jackson's Thriller has sold 70 million copies.
Your listeners deserve that same consideration.
In this issue of Big Podcast Insider, my "10 Rules" for podcasters, the big energy of college radio, and more ...
Steal This Idea
Podcast Hosting Skills
The Business of Podcasting
How Do People Listen to Podcasts?
This graph is about more than just podcasts, but this is important information to keep in mind as you promote your podcast.
Spotify has a massive lead on all other options.
Does this translate to how your podcast is consumed? Probably not—Spotify isn't built for podcasts, which is why they're going non-exclusive with the podcasts they own.
But ... if you have a younger (20-something) audience, don't sleep on the opportunity you have with podcasts on Spotify.