Prologue
Podcasting Lessons from the Dog Park
I first wrote about dog training and podcasting in Issue 159 ...
Working with a dog trainer has taught me as much about myself as the dog. And one of the things I noticed at the dog park yesterday reminded me of something I see a lot of podcasters do.
Dog parks are a mess. You basically enter an unsupervised arena with who knows what as far as behavior and attitudes, from both the dogs and their humans.
Here's what I know for sure. Most of the people at dog parks fall into one of two categories:
- Completely Disconnected
- Overly Attached
So you've got one group of folks with heads in their phones, not watching their dogs at all. And another group watching every single move their dogs make, not letting them have any leeway and getting nervous about any interaction with other dogs.
I see something similar happen in podcasting. A big chunk of people either worry about making everything 100% perfect or are completely detached from their podcasts, basically calling themselves a "podcaster" without actually doing any of the work it takes to be one.
Want a great podcast (or a well-behaved dog)? It takes work. You have to show up and you have to care.
You can pretend to show up, but you can't pretend to care. And you can't get so engaged into making something 100% perfect that you forget to let it breath.
.38 Special has some good advice about podcasting back in 1981:
Just hold on loosely
But don't let go
If you cling too tightly
You're gonna lose control
Take the advice.
Want more people to talk about what you're doing and leave reviews? Keep reading ...
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Podcasting Tools
Triple Your Podcast Reviews
A friend of my swears by this tool, which makes a big promise to triple the number of reviews you get for your podcast.
Of course 3x zero is still zero ...
I kid, I kid.
What I do know for sure is, if you want people to review your podcast, you need to make it easy on them and this tool helps that.
This tool will:
- Give you a short and memorable podcast link to send people to.
- Show people who click this link only the apps they already have installed and not a ton of random choices.
- Give specific instructions on how to leave a review using the app selected.
- Let them go directly to the review form.
I love the concept. If you're looking for more reviews, you may find this tool helpful.
Podcast Production
Quality is in the Ears of the Listener
A couple of big ideas from this article that are worth your consideration:
- Quality recording is available to everybody these days, not just big, well-funded studios.
- Listeners don't care where/how you record your podcast, as long as it sounds good and it's helpful.
He says "clean audio that is good enough" is a good measurement for what you want and I agree.
How much does "good enough" audio cost? Here's what I'd buy with a $300 budget.
More thoughts on the two items above as well as more on "quality" podcasting in the audio edition of this newsletter ...
Podcast Humor
Feeling Lucky?
If you're not running a backup recorder, especially during important interviews, you are taking a risk of losing a moment in time that you can't get back.
Yes, you can always "recreate" an interview, but you can never get back an important moment.
This is the new H4 recorder by Zoom. It has 4-tracks of 32-bit float recording for perfect audio (and with no need to set gain).
Don't risk losing a moment. Run a backup recorder.
The Business of Podcasting
20,000,000 Podcasts Can't Be Wrong
Dan Misener analyzed 20 million podcast reviews.
Some of the things he found:
- 87% are 5-star ratings
- Crime Junkie has the most ratings (248,000)
- Over 800,000 of the shows analyzed had zero ratings
- if you have at least four ratings, you've got more than 50% of all shows
- If you have 11 or more, you've got more than 75% of all shows
- Explicit podcasts get more ratings
- True Crime podcasts get the most ratings (by far)
I think all of this is worth keeping in mind, especially if pursuing reviews is part of your marketing/growth strategy.
From my experience, reviews aren't that difficult to get, but you must let people know how to review you podcast—it's not that obvious for most. The tool I mentioned above, ratethispodcast.com may help you do this. If you use it, please let me know about your experience via Mastodon, Bluesky, or Threads.
Classifieds
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The Wrap Up
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