The "Podcast Advertising" Hoax
The people who tell you "there's no money in podcast advertising" are lying to you.
Not all "podcast advertising" is equal.
The smart (and rich) podcasters build an audience then work directly with related sponsors who are a fit for their listeners. Very few get that "perfect match" by waiting until sponsors approach them – they approach sponsors first.
If you're interested in sending out a few emails and making calls to potential sponsors, you're going to love this issue. I have a couple of resources that tell you who is already spending money on sponsorships and where they're spending it. This will give you everything you need to know to reach out to potential sponsors with a "perfect offer" for them to take advantage of.
If you're serious about going big with your podcast advertising, you want to do two things:
Definitely check out the hosting option below, that allows you to insert dynamic ads into episodes. This will let you maximize the ads you sell and make sure you are paid for every download, not just the number of downloads within a limited time period.
If you don't already have a newsletter for your podcast, start one today. See the "newsletter issue" if you need to review how to easily do this.
I hope you're finishing out a great week and staying healthy!