Prologue
Confession Time
I started marketing via email in 1995. At one time, I had over 80,000 people on my main list.
Then I let it go – I just walked away.
Why? I thought email was dead and everything was moving to social media.
I was wrong. Email isn't dead, it's growing. And as a podcaster, it's one of your most important tools when it comes to booking guests, keeping in touch with guests, and getting booked as a guest yourself.
This issue of Big Podcast Insider is all about how to write emails that get read, get responded to, and help you grow your podcast.
Podcast Marketing
Want More Podcast Interviews? Don't Do This!
It takes a lot of work to find a great podcast, research it , and reach out to somebody about booking a guest appearance. Unfortunately, A LOT of people mess up the outreach by sending emails that don't, at best, get ignored, and at worst, will ruin future opportunities.
This article breaks down a "bad pitch" and gives you ways to make sure you have success with your pitches.
Why Your "Podcast Guest Pitch" Is Being Ignored
If you're reaching out to podcasters about guesting, being ignored, and following up, only to be ignored again, you are doing something wrong. This article breaks down a multi-stage pitch, explains where it went off-the-rails, and shows you how to fix your multi-stage podcast pitches so you'll have better results getting people to say yes to your interview and booking requests.
How to Get People to Take Action on Your Emails
Want to get more people to subscribe to your podcast? Or say "yes" to an interview request? You need to have the right call-to-action (CTA).
This article has 16 call-to-action options for you to use, all of which will help you to grow your podcast and business.
Podcasting Tools
Email Scripts w/ Subject Lines
If you're looking for a shortcut to come up with ideas for your email pitches and also email subject lines, you may find this of value. It contains over 800 scripts that you can use for your emails and other marketing content. Think of it as a modern day "swipe file."
Podcast Production
How To Properly Educate Podcast Guests About Recording Remote Interviews
When it comes to the emails you send, one of the most important is what you send to upcoming guests on your podcast, so you can make sure they have everything that's needed to record a great interview with you.
Over the last year, when we stopped bringing guests into the studio with me and went 100% remote due to COVID-19, we've seen a lot of things go wrong and had some great interviews ruined because of it. To help make sure this doesn't happen to you, I've included some email copy for you to use as well as a video you can send to your upcoming guests, so you can make sure they sound their best when they're on your show.