The First Non-Music "Gold Record"
In the US, a "Gold Record" is an award that signifies 500,000 units sold.
The Strangest Secret is a 1956 spoken word record by Earl Nightingale. It's sold over one million copies and received the first Gold Record for a spoken word album. Its popularity helped launch the business of spoken word audio content, which is what podcasting is based on.
Earl Nightingale said, "Everything begins with an idea." In Nashville, we have a version of that, "It all begins with a song."
Before you can record anything, whether you're speaking or singing, it's in your mind. And if you want to market what you record and have people listen to it, you have to approach that with the right mindset.
This issue is about how to create content listeners want to hear and how to cultivate the proper foundation to successfully deliver it to them.