Prologue
A Common Podcast Problem (and How to Fix It)
There's a fine line when it comes to "insider" content on your podcast.
On one hand, listeners want to feel special—they want to be part of something. And "insider" content can help them feel this way.
On the other, it's very easy to make a podcast with too much about you, which repels listeners.
"Main Character Syndrome" refers to a tendency where someone views themselves as the central figure in every situation. In podcasting, hosts who constantly position themselves in this way alienate listeners.
What it can look like:
- Personal stories for every situation. For example, a guest says something and you respond with your experience ... every time.
- Co-host banter ... "catching up" with a co-host during the podcast, talking about something that happened outside the podcast and leaving listeners without important details ...
- Overusing first-person narratives. While it's natural to share personal perspectives, overdoing it can make the podcast feel one-sided. It's crucial to keep the focus on broader themes and narratives that resonate with a wider audience.
- Excessive self-promotion. Constantly plugging personal projects, achievements, or merchandise can become tiresome for listeners.—strike a balance between sharing relevant updates and providing content that aligns with the audience's interests.
- Ignoring listener feedback. Failing to incorporate or acknowledge listener suggestions and feedback can make the audience feel undervalued.
Even if you're a celebrity, listeners want content that resonates with their interests and experiences, not just to hear about your life.
Listeners want to feel included and valued. They're interested in stories, insights, and discussions that they can relate to or learn from—a podcast that revolves too much around the host feels isolating.
Bring people in!
Sponsor
Big Podcast AMP
If you like the newsletter, you'll love Big Podcast AMP (Audio Monetization Program).
This personal coaching program helps you do three things:
- Grow your podcast audience.
- Get people talking about your podcast.
- Make more money with your podcast (and podcasting skills).
You can get details here.
Podcast Marketing
How to Grow Your Podcast Without Social Media
Sick of playing the social media game? These strategies for newsletters will also work for your podcast ...
Start with Great Content That’s Worth Sharing
Great content is the backbone of any successful podcast. Focus on delivering something helpful to listeners by addressing their interests, solving their problems, or providing new insights. A compelling storyline, engaging interviews, and high-quality production will make your podcast worth sharing. Encourage listeners to share episodes by including shareable moments and call-to-actions that prompt them to spread the word.
Strategic Partnerships
Partnering with other creators or brands can boost your podcast's reach. Look for partners with complementary audiences or those who align with your podcast's themes. Co-hosted episodes, guest appearances, and cross-promotions can introduce your show to new listeners. These partnerships can also add credibility and variety to your content, making it more appealing.
SEO as a Growth Engine
Optimizing your podcast for search can significantly increase discoverability. Use keyword-rich titles, descriptions, and episode notes to help potential listeners find you. Consider creating a website or blog for your podcast where you can post transcripts and related content. This not only improves SEO but also provides additional value to your audience.
Build a Word-of-Mouth Strategy
Word-of-mouth remains one of the most effective marketing strategies for podcasters. Encourage listeners to share your podcast with friends and family by creating something that sparks conversations.
Paid Growth Strategies
Investing in paid advertising can accelerate your podcast's growth and give you options to reach specific audiences. Experiment with different ad formats, such as audio snippets or video teasers, to capture attention.
Podcast Hosting Skills
550+ Episode Ideas
So many people responded to the 100 episode ideas in the previous issue, I'm linking a list of 500 more for your to play around with.
Note that these work great for Sausage Factory episodes, which is why I'm linking them here, but many will work for a standard podcast or even a segment within existing episodes.
Podcasting News
Banning Twitter Links?
Lots of people spent years growing a following and community on Twitter—I was one of them.
I say was one of them, because I'm done with Twitter. The platform is no longer useful for me, because so many people have left and the high volume of AI-generated junk content and ads.
I get why people would want to hold on to the "glory days" of Twitter and keep spending time there, but the harsh reality is, for a lot of communities, Twitter is dead.
A couple of nails in the coffin ...
- Dozens of big subreddits no longer allow links to Twitter, which has killed a lot of traffic.
- Links to the site only work if you're logged in, which most people aren't, which has killed even more traffic.
Fortunately, Bluesky is a great alternative and now open to everybody.
RELATED: If you're a podcaster on Bluesky, connect with other podcasters.
Podcasting Deals
Podcasting Masterclass - FREE!
Another no-cost podcaster training for you ...
What you'll learn:
How to Attract Podcast Listeners: Develop strategies to create compelling content that draws listeners in and keeps them coming back for more. Explore ways to identify and cater to your target audience's preferences.
How to Build "Instant Rapport" with Guests: Uncover the secrets to establishing a genuine connection with your guests, creating a conversational flow that resonates with your audience.
How to Handle Difficult Podcasting Situations: Equip yourself with techniques to manage problem guests and unexpected situations, ensuring you always get the best possible outcome for every episode.
Podcast Humor
Almost There ...
Even if you're a JoeBro and love Joe Rogan's podcast, there have likely been times when you're glad when he finally wraps things up and ends the episode.
Your listeners feel the same way about your podcast.
Keep your episodes tight!
Classifieds
Riverside - Remote Recording Studio
Riverside records high-quality audio (and video) directly from your browser. No special equipment is needed and connecting with your guest is as simple as sending a web link!
You can try Riverside free (no credit card is needed) and, if you like it, save 15% on any paid plan by using the coupon code BIGPODCAST.
The Wrap Up
Do This Next ...
If you want the shortcut to building a podcast people care about, here’s how Big Podcast can help you …
Free of charge ...
- Big Podcast Extra – Short emails to help you build an audience, attract clients, and make money via podcasting
- Build a Big Podcast – The Marketing Podcast for Podcasters
- Podcast Growth Toolkit – The "Swiss Army Knife" of podcasting ...
For budgets under $750 …
- Big Podcast AMP (Audio Monetization Program) – Personalized coaching for indie podcasters to help you grow your podcast audience and build your authority, brand, and reputation
For budgets of $3000 or more …
We offer a range of podcasting services including:
- Full-service podcast production and marketing
- Podcast and radio hosting
- Podcast launch and development services