Prologue
Why Your Podcast Matters More Than Ever
In a world where AI bands can rack up millions of streams without ever stepping on stage (see below), one thing remains clear ...
People want connection. They want to feel something.
Regardless of the topic and focus of your podcast, remember this:
Your podcast is more than downloads and trying to game algorithms. It’s about showing up fully, sharing your voice, and building a community that listens because they care.
This is a moment to turn listeners into loyal fans. We do this by making podcasts a place people want to return to, episode after episode.
Stay human.
Sponsor
Big Podcast AMP
If you like the newsletter, you'll love Big Podcast AMP (Audio Monetization Program).
This personal coaching program helps you do three things:
- Grow your podcast audience.
- Get people talking about your podcast.
- Make more money with your podcast (and podcasting skills).
You can get details here.
Steal This Idea
AI Band, Fake Twitter
You've probably heard of The Velvet Sundown, the 100% AI band that's getting a ton of plays on Spotify now (and also press attention).
Here's another part of the story you may find interesting.
People seem to find this "band" either fascinating or frustrating ... and I understand both emotions.
People want a real connection. And it's disappointing when you feel cheated on that.
At the same time, manufactured bands have been around for decades, The first album I ever bought was a "band" put together by a producer. And who can forget these guys?
In the end, people just want to feel something. How can you do more of this with your podcast?
Podcast Marketing
Should You Release Clips Before a Full Episode?
This is the theory ... Releasing clips before full episodes gives you more data, more reach, and primes the algorithm for better performance.
By “clips,” he's talking about 8-12 minute segments from an interview. Each is focused on a specific topic or story.
He is not using 60-second audiograms or Shorts.
The results? Fewer people saw the clip than would have seen the full episode, but the clip reached more new people.
Get more details on this experiment here.
Are you going to try this? Let me know!
Podcast Production
11 Commandments of Podcasting
Henry Miller was an American writer best known for his semi-autobiographical novels that blend fiction, memoir, and philosophical reflection, including Tropic of Cancer and Tropic of Capricorn. His books were controversial and often banned in the United States for their candid sexuality and criticism of American culture.
My modified version for podcasters ...
- Focus on one episode or project at a time until it’s done.
- Don’t start any new shows or segments—finish what’s in your current season or script first.
- Don’t stress. Work calmly, have fun, and get a little wild with what you’re recording right now.
- Stick to your schedule, not your mood. Stop working when your calendar says it’s time.
- If you can’t record or create, do behind-the-scenes work—editing, planning, outreach.
- Build a little every day. Don’t just chase the latest trends or pile on new ideas.
- Stay connected. Hang out with people, go places, enjoy life—grab a drink if you want.
- Don’t grind yourself down! Only work when it feels good, not out of obligation.
- If you need a break from the plan, take it—but get back on track tomorrow. Focus. Simplify.
- Forget about future episodes or new podcasts. Pour everything into what’s in front of you.
- Record first, always. Marketing, networking, hobbies—those can wait until after you hit “stop.”
Miller’s writing commandments are a reminder that consistency, focus, and joy matter far more than rushing or multitasking. By channeling your energy into what’s in front of you, giving yourself permission to work with intention, not just obligation, you’ll create stronger episodes and avoid burnout.
Stay present and keep your process human. Trust that the best shows come from creators who are fully engaged in the moment.
Hit record, give it your all, and let everything else wait its turn.
Podcast Humor
Episode 666
True story ...
I was in the County Clerk's office, picking up my license plate, behind a guy who was also picking up a license plate.
The lady behind the desk picked up a plate to hand it to him, then without even asking him, put it to the side, giving him the next plate on the stack ... 667.
Old buildings often skip floor 13, labeling that floor 14 instead.
Are you superstitious like this?
The next episode of Build a Big Podcast is 666. Should I do something special?
The Business of Podcasting
The "Deep and Infrequent" Podcast Trend
Mark Manson had one of the top podcasts in the world, where he interviewed top experts on personal development, life advice, and psychology.
Then he ended it.
Now, he's back with a new podcast, releasing just one episode per month. There are no guests and each episode is about four hours long.
Will it work? It's too early to say, but he has released three episodes and "YouTube numbers" have dropped with each one.
Still, there are a lot of ways to measure the success of a podcast and downloads. views, or listeners is only part of it.
Things to consider when your podcast:
- Do I enjoy making the podcast?
- Is the podcast making impact?
- Is the podcast spreading the message I want to spread?
Don't chase downloads. Set the pace and let downloads come to you.
Classifieds
Riverside - Remote Recording Studio
Riverside records high-quality audio (and video) directly from your browser. No special equipment is needed and connecting with your guest is as simple as sending a web link!
You can try Riverside free (no credit card is needed) and, if you like it, save 15% on any paid plan by using the coupon code BIGPODCAST.
The Wrap Up
More Help for Your Podcast ...
If you want the shortcut to building a podcast people care about, here’s how Big Podcast can help you …
Free of charge ...
- Big Podcast Extra – Short emails to help you build an audience, attract clients, and make money via podcasting
- Build a Big Podcast – The Marketing Podcast for Podcasters
- Podcast Growth Toolkit – The "Swiss Army Knife" of podcasting ...
For budgets under $750 …
- Big Podcast AMP (Audio Monetization Program) – Personalized coaching for indie podcasters to help you grow your podcast audience and build your authority, brand, and reputation
For budgets of $3000 or more …
We offer a range of podcasting services including:
- Full-service podcast production and marketing
- Podcast and radio hosting
- Podcast launch and development services