Prologue
F#@k It! We'll Do It Live!
Have you ever wondered what would happen if you put a recording studio in a Walmart?
Create-it Studios did, so they designed a cutting-edge space where creators of all backgrounds and skill levels can bring their ideas to life ... inside a Walmart.
I'll be there tomorrow at 2PM for the Focusrite Takeover, speaking live about podcasting, specifically how you can build a community around your podcast.
The event is free and all registered attendees will be entered to win a Focusrite Scarlett 2i2 Studio 4th Gen, Novation Launchkey 49 MK4, and a pair of ADAM Audio T5V monitors.
More info below ...
Need something to wear? Here ya go.
Sponsor
Big Podcast AMP
If you like the newsletter, you'll love Big Podcast AMP (Audio Monetization Program).
This personal coaching program helps you do three things:
- Grow your podcast audience.
- Get people talking about your podcast.
- Make more money with your podcast (and podcasting skills).
You can get details here.
Steal This Idea
We Make Each Other Better
From pop culture and history to sports and more, these are the best podcasts ever made. Or are they?
I love that The Promise from WPLN in Nashville made the list, but it's not a surprise to the people here. Nashville is known as Music City USA, and that's true, but it was our radio and television stations that brought musicians here and we have a long history of producing great content, both music and spoken word.
We make each other better. If you don't already have a great community of other podcasters, create one.
Podcast Marketing
Want More Interaction? Make it Easy!
Make it easy for people to:
- email you
- sponsor you
- buy your stuff
- review your podcast
- subscribe to your podcast
- follow you on social media
- tell a friend
Podcasting Events
A Recording Complex ... Inside a Walmart?!
Focusrite and ADAM Audio are teaming up to host a dynamic, hands-on audio experience at Create-it Studios, Saturday July 26th at 2PM.
This event is designed to immerse you in the world of sound creation, performance, and professional production. I'll be there speaking about audience growth for your podcast.
- Live Music & Stage Demos featuring the Martin Audio TORUS array
- Recording Guitar: mic placement, tone-shaping, and tracking techniques
- Recording Vocals: clarity, emotion, and professional vocal capture
- Podcast Production: planning, recording, and promoting your show
- Dolby Atmos Demos: experience next-gen immersive audio
- Hands-On Product Demos with gear from Focusrite, ADAM Audio, and Novation
- Ask Me Anything Zone with industry experts
- Refreshments & Networking Reception in the main stage lounge area
This event is free.
Location is Walmart Supercenter at 3600 Mallory Ln, Franklin, TN 37067
Yes, it's at a Walmart. Only in Nashville (or close) would you find a recording complex inside a big box store.
The Business of Podcasting
Podcasts are packing a punch, but how effective is podcast advertising?
With tech advancements, targeted ads, and video integration, brands are increasing spend on podcasting, finding the medium effective for driving purchase intent and brand favorability.
Why? Because trust and connection still matters.
Podcasting stands out because it creates a unique sense of intimacy and authenticity that other media rarely match. Listeners often develop a strong bond with hosts, treating them more like friends than distant celebrities or spokespeople.
This connection is what translates into higher engagement with brands that sponsor or appear within shows, especially when endorsements feel genuine and are seamlessly woven into the content.
As a result, listeners are far more likely to remember these brands and consider them when making purchasing decisions.
It's as basic and human as it gets.
Classifieds
Riverside - Remote Recording Studio
Riverside records high-quality audio (and video) directly from your browser. No special equipment is needed and connecting with your guest is as simple as sending a web link!
You can try Riverside free (no credit card is needed) and, if you like it, save 15% on any paid plan by using the coupon code BIGPODCAST.
The Wrap Up
More Help for Your Podcast ...
If you want the shortcut to building a podcast people care about, here’s how Big Podcast can help you …
Free of charge ...
- Big Podcast Extra – Short emails to help you build an audience, attract clients, and make money via podcasting
- Build a Big Podcast – The Marketing Podcast for Podcasters
- Podcast Growth Toolkit – The "Swiss Army Knife" of podcasting ...
For budgets under $750 …
- Big Podcast AMP (Audio Monetization Program) – Personalized coaching for indie podcasters to help you grow your podcast audience and build your authority, brand, and reputation
For budgets of $3000 or more …
We offer a range of podcasting services including:
- Full-service podcast production and marketing
- Podcast and radio hosting
- Podcast launch and development services