Prologue
Woo Hah!!
Years ago, a reporter asked Busta Rhymes if he was worried about music piracy.
His answer ... "You can copy my music, but you can't copy me."
Right now, we're in a season of fake and ripoff content online. It's easier than ever to crank out computer-generated podcasts and "volume" that clogs YouTube, podcast directories, and other places people look for helpful and entertaining things.
Don't worry about this stuff. Instead, focus on bringing yourself to the table ... the one thing AI can't copy.
People want something real. Give it to them.
Podcaster Opportunities
"DoorDash Grandma" and Your Podcast
When I was 12, I loved MTV. And the video for “Dancing in the Dark” by Bruce Springteen was all over MTV during that time ...
In the video, Bruce Springsteen pulls a young woman out of the audience to dance with him onstage.
I thought it was real.
But it was a paid actor, Courtney Cox, and the whole thing was staged.
Same for the "Doordash Grandma" moment we saw this week. And probably a hundred other videos you've happened upon during the same time.
Don't let your podcast get caught up in staged moments to get attention. People always find out. And when they do, they pull back.
Podcast Hosting Skills
Then vs. Now
What to be competitive in podcasting?
Everybody has data, stats, etc ...
Very few have humanity.
That’s your opportunity.
The podcasts that do well don't know more, they feel more. They're real people connecting with real people.
Data and algorithms can attract a click, but it's humanity that builds loyalty.
Podcasting News
Cloning Famous Podcasts with AI
The image is worth a thousand words here ...
Light Knot Studios is an AI production studio copying the names and designs of successful podcasts, arguably to confuse listeners and generate ad revenue.
What do you think? Let me know via Bluesky.
Podcast Production
Podcasting Deals
Custom Music for Your Podcast
You can create custom, royalty-free music using this tool.
Describe what you need and get a unique track in seconds.
Podcast beds and transition jingles, YouTube intros, TikTok and Instagram Reels soundtracks ...
No copyright claims. No revenue sharing. Ever.
Is it perfect? No. But if you need something fast and don't want to worry with copyright issues, it's a solid tool to have in your production kit.
The Wrap Up
More Help for Your Podcast ...
If you want the shortcut to building a podcast people care about, here’s how Big Podcast can help you …
Free of charge ...
- Big Podcast Extra – Short emails to help you build an audience, attract clients, and make money via podcasting
- Big Podcast Playbook – The Marketing Podcast for Podcasters
- Podcast Growth Toolkit – The "Swiss Army Knife" of podcasting ...
For budgets under $750 …
- Big Podcast AMP (Audio Monetization Program) – Personalized coaching for indie podcasters to help you grow your podcast audience and build your authority, brand, and reputation
For budgets of $3000 or more …
We offer a range of podcasting services including:
- Full-service podcast production and marketing
- Podcast and radio hosting
- Podcast launch and development services