Prologue
Two Kinds of People in Radio
I started in radio when I was a freshman in college.
These two sentences from my professor stood out to me ...
"There are two types of people in radio. Those who have been fired and those who will be fired."
Fortunately, for most podcasters, we get to decide whether we keep going. However, that doesn't mean that all podcasts need to continue.
How do you know when to quit? If I had to pick the top reason, it would be this ...
When you no longer care.
I hope you still care and, if you do, I hope you'll keep going!
Steal This Idea
How to Get Attention for Your Podcast
This book from Joe Pulizzi is a great example of how to get people talking about what you do.
What he says about his decision to give it away ...
"I want to get this book into as many hands as possible, so I’m giving it away free."
That's probably what you're doing with your podcast. The problem is that almost everybody gives away podcasts for free.
So then what?
Ask yourself, "What can I offer that gets people talking?"
That could be:
- A good book
- A live event
- ????
Seth Godin did this 20 years ago with his book, Unleashing the Ideavirus, and he's a good example of what a promo like this can do.
NOTE: I have not read this book and can vouch for its contents. But I can vouch for this type of promotion.
Podcasting Tools
Free Podcast Web Player from Apple
Need a web player for your podcast? Apple's got you!
Lots of options and very easy to plug in to social media or anywhere else you want your podcast to be heard.
Get a web player for your podcast.
And yes, I see the irony of using Big Podcast Playbook when mentioning the Burn the Playbook book above.
Podcast Humor
Can You Edit That Out?
How many times does this happen to you?
I tell guests at the beginning of our session, before we start an interview, that if something is said which needs to be cut to let me know immediately. Literally stop what you're talking about and tell me, "Edit that out." If you give me a list at the end of our session, I might not catch it.
At the same time, I can't guarantee edits. If you don't want it published, don't say it.
The Wrap Up
More Help for Your Podcast ...
If you want the shortcut to building a podcast people care about, here’s how Big Podcast can help you …
Free of charge ...
- Big Podcast Extra – Short emails to help you build an audience, attract clients, and make money via podcasting
- Big Podcast Playbook – The Marketing Podcast for Podcasters
- Podcast Growth Toolkit – The "Swiss Army Knife" of podcasting ...
For budgets under $750 …
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For budgets of $3000 or more …
We offer a range of podcasting services including:
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