Prologue
The Mashup
I've been playing around Rave DJ, an online tool that lets you take two music videos (or just songs) on YouTube to create a mashup. My first attempt, a mix with Herbie Hancock and City Girls (NSFW!! - YOU HAVE BEEN WARNED), has its moments. Others, like this one with Foghat and War (that should have been called Slow Rider), not so much...
That's how mashups work, in both music and podcasting. Sometimes you make something magical, but other times, you end up with a complete dud.
By the way, the reason "Slow Rider" doesn't work is because the two vocalists are singing at the same time. This is exactly what your podcast sounds like when people talk over each other. Yeah, I said it.
In this issue of Big Podcast Insider, I've got some promo "mashup" examples that are getting big attention right now. But think beyond just a straight promo that gets people talking – you can use the "mashup" concept to bring on guest co-hosts, episode/host hijacks, and so much more.
If you've read my book on podcasting, you know about the "Awesome 3" concept. You can use that here also.
Need more help implementing this? Here's the best way to do it...
Podcaster Opportunities
What It's Like to Hitch a Ride in the Wienermobile
Imagine you call a Lyft and Oscar Mayer's iconic Wienermobile picks you up... Not only would you have a memorable experience getting to your destination, you'd also have a great story to tell and the opportunity for some great social media (and podcasting) content.
Two big brands, Lyft and Oscar Mayer, are the perfect partners for this. And it's not the first time Oscar Mayer has done a Wienermobile partnership – in 2019 they listed the vehicle on Airbnb.
Your opportunity, and it's a big one, is to create a similar promotion partnership with your podcast.
RELATED: Michael Jerry from Miti Productions started a podcast based on his rideshare conversations. And every rideshare driver is a potential ambassador for your podcast, especially if you have something of interest to local residents and tourists.
Podcast Marketing
Geico and Tag Team Made an Ice Cream Flavor – "Scoop! There It Is!"
In 1992, I was living in Memphis. "Whoomp! (There It Is)" hit there months before it went national. It was making big money before most of the country ever heard it.
Today, almost 30 years later, the song still generates $500,000/year.
So these dudes don't need the money, but there's plenty of it, thanks to ads like this one from GEICO and also this one.
Pay special attention to the end of the second video.
Obviously, there's a great opportunity for you to take advantage of the momentum and influence that comes from celebrities, which you may already be doing via the guests you have. But I bring this promotion up to show how amazing it is when you come up with a promotion that brings in the general public (in this case, your listeners) and makes them the stars.
Taco Bell's Taco Subscription
TRUE STORY: I had the first non-adult "membership" site online. This was back in the 90s and I had to go through the same billing company as Hustler, because online recurring/subscription billing wasn't a thing outside of the adult industry.
It was a marketing site for indie musicians, by the way. And for the sake of this newsletter, let's call it a "mashup." I took the billing practices of one industry and the content of another.
That site changed my life. Recurring revenue is powerful.
Now, Taco Bell is doing something similar with its Taco Subscription.
Why aren't you?
I've got a new (and free for now) membership for podcasters, by the way. And once again, I'm using a system developed by the "adult" industry. But don't be scared – the only thing BIG on this site are the podcasts.
And, yes, I get the "taco" innuendo. But this is a serious story. Plus, I've got class.
Podcasting Tools
Custom, AI-Generated Music for Your Podcast
This is a really cool tool that will generate 15 custom songs you can use within your podcast with just a single click. You can select the style of music you want, the instrumentation, the tempo, and key.
You can also choose exactly how long you need the music to be. So whether you need 60 seconds or three minutes (or anything else), you're good to go.
Once you find something you like, you can edit it with the built-in editor.
It's not perfect, but it's solid and worth a look, especially if you need music to set the mood between transitions or talk over.
The Wrap Up
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My goal is to better empower podcasters to be more successful spreading their messages and make more money with their podcasts.
I'd love it if you'll help me spread the word about this newsletter by sending your podcasting friends to bigpodcast.com/newsletter.