Why I Lost a Major Podcast Opportunity (and How to Make Sure It Doesn't Happen to You)

A couple of years ago, I had a big podcasting opportunity come across my desk. A friend from NPR thought I'd be a great match for a project happening in Nashville and got me connected with the production company.

I've been self-employed for 20+ years. I wasn't looking for anything like this, but when I saw who I'd be working with, I agreed to a meeting with the production company.

My personality and knowledge was a perfect match. And the work was something I could do without even thinking about it – I'd done exactly what they were asking me to do hundreds of times before.

But the "job" they wanted me for wasn't a hosting position and I ran into a snag when one of the people I had to go through thought that I was trying to get myself on the mic.

"We already have a host," she told me.

The Downside of Being Known as a "Radio Host"

When you're best known for your work on the mic, a lot of people will think it's all you do, because they have no idea of the behind-the-scenes work that it takes to do radio or podcasting. And for some reason, a lot of people think hosting is the "holy grail" of working in radio or podcasting and can't imagine why anybody would be satisfied with a production or non-mic role.

But the truth is, I'd rather be a producer than a host. The only reason I do as much hosting as I do is because, when the projects I've worked on were created, I was the only one available who could do the hosting.

A Warning to Podcast Hosts

If you're like me, and find yourself hosting on most (or even all) of the projects you work on, you might want to consider seeking out some non-hosting roles to help showcase your non-hosting abilities.

Let me be clear – I'm not saying to "play small" or do work you don't want to do. If you want to be the host, go for it. But if you want to be known for more than hosting, you'll find it helpful to do non-mic work using somebody else to host, so there will be a clear demarcation point as to what you're doing behind the scenes.

You can knock it out in 24 hours!

KCRW's Radio Race can help you add something great to your professional reel in just 24 hours. More below...

David @ Big Podcast

Podcaster Opportunities

Podcast Production

Podcasting Deals

The Wrap Up