A Cat Named Roo - Part 2
Roo is back! And on steroids. Both his front legs have been shaved at the top for an IV (fluids for dehydration), so he looks like he's wearing UGG boots.
Or as T-Pain would say, "tha boots with tha furrrrrrr."
In the previous issue of this newsletter, I asked the question, "What does a sick cat have to do with podcasting?" and talked about how we work with the information (and skill level) we have at the time, but once we know better (and are better), we're able to do better.
That's what gets us where we want to go.
Unfortunately, it's easy to coast based on past effort, kick back, and be comfortable. And when we do branch out, it's easy to return to what's comfortable when "the new plan" gets tough.
You see this all the time when a singer leaves a band to go solo, only to return for a "reunion" when his solo stuff doesn't do well. Or when a criminal goes legit, only to return to the "easy money" of his criminal ways.
I'm not making judgment on this – I've been there. But my situation, as far as business, was sitting around living off royalties from past work and doing nothing to move forward, even though those royalty checks were getting smaller with every passing month.
You can do this for a while. My run lasted about seven years.
This may be where you are with your podcast. You started out great, with a good buzz around you, but now things are stale. You know you need to change what you're doing, but it's easier to show up and "phone it in" when it comes to new episodes and everything else.
Roo is feeling better. The IV hydration worked. The B12 shots worked. He's running around the house, purring, eating, and feeling well.
And if you saw him, you'd think everything is OK.
But there is still work to do – more steroids, more B12 shots, and additional medication, all of which has to be administered by either syringe or pill.
Have you ever tried to get a cat to swallow a pill? You basically have to wrap him up in a towel, like a burrito, pry his mouth open, somehow get a pill between his teeth as he's trying to bite you, and hope he doesn't spit it out and that you have to do the whole process over again.
It's a bitch. But if you want your cat to live, you've got to do it.
The same is true for your podcast. If you want your podcast to live, you've got to do the work that it takes to create great episodes and get people to them.
In this issue of Big Podcast Insider, I talk about "content creation" options from non-podcast media that can be used both on this media (YouTube, TikTok, etc.) as well as translated to your podcast itself.
Almost nobody is doing this. But if you do, you'll have a huge leg-up on the competition and get the listeners you and your message deserve.
Keep going! And if you need help, reach out to me.