December's Two-Sided Coin

It's hard to believe that we're already to December and finishing out the year, but here we are...

I want to mention something here, because a lot of people don't know this:

Your podcast downloads (and interaction) will go down in December.

Obviously, there are exceptions to the rule. If you've got a holiday podcast, your numbers are likely to go up this month. Most podcasters are going to see a dip though, so if that's you, don't freak out – nothing is wrong.

Why do numbers go down in December? Because people are busy with holiday/family obligations. Even with the pandemic going on, there is a lot to do.

But here's something else to consider...

Many people are isolated and feel even more isolated in December. And that's a great opportunity for you.

I go deeper into this concept on the audio companion to this newsletter on Build a Big Podcast. You can listen (and subscribe) via Apple Podcasts, Google Podcasts, and Spotify.

The point is this >>> This month, you have a big opportunity to really connect with people when they need it.

Yes, we listen to podcasts alone, but we feel like we're connected to the hosts. We also feel like we're connected to other listeners. I want to help you to both and that's just one of the things I'm going to talk about with you in this issue of Big Podcast Insider.

I hope you're off to a great December and finishing out the year in a big way!

David @ Big Podcast

Podcaster Opportunities

Podcast Marketing

Podcasting Events

The Business of Podcasting

The Wrap Up