Prologue
Your Podcast Success Formula
Valentine's Day is Monday. Gentlemen, get your lady what she wants.
I kid, I kid.
But I'm not kidding about this ...
People like Valentine's Day because it's an opportunity to be appreciated. And as a podcaster, that's something you need to be doing for listeners with every episode you do.
Make them feel something.
That's it. It could be love, value, or appreciation, but the number one thing you can do is make listeners feel understood. Let them know you "get" them.
And don't just do it Valentine's Day, do it every day.
Say what you will about Trump, or Rogan, or Oprah, or AOC, or Tucker, or Delilah, but every single one of these guys does two things:
- Flies a flag.
- Makes the people who watch/listen to them feel understood.
Do this and you'll have similar success with your audience.
Podcaster Opportunities
15 Marketing Trends to Try in 2022, According to 70 Marketers
This is interesting. It's hard to say whether any of it will happen, but the one thing I absolutely agree with is "Experiment or stagnate in 2022."
This "advice" never changes. And that's somewhat ironic, because the whole reason for that is because the world is always changing.
It's worth a look to see how these things will apply to your podcast, even if you just skim the list of "big" predictions at the top.
Podcasting Events
Interview Mastery Summit
Whether you want to be a better host or guest, this event has something for you.
Here are some of the things you'll learn:
- How to get your guest excited about speaking to you
- Why a "coffee chat" is the first step to a great interveiw (and when this is appropriate)
- Techniques to improve guest audio
- How to lay a foundation that allows you to grow a community via Social Audio
- How to get the most out of pre/post event promotion
Tickets start at just $19.
Podcast Production
Are You Copying Other Podcasters? Be honest ...
Alex Llull says YES!
Your content won't be unique starting out, and that's fine. Don't let the fear of not being original paralyze you. We don't learn to walk on our own. We learn by watching others do it. With time, you will develop your own voice.
I've noticed this in all forms of entertainment and creative endeavors – music, comedy, writing ...
Literally everybody does this – it's how we develop our own styles.
More in the thread. Worth a look!
Podcasting Deals
Samson Q2U Recording & Podcasting Pack – Only $49!
This is a deal. It's hands-down the best low-budget mic for podcasting and, right now, you can get the entire "podcasting kit" (including three months of free podcasting hosting) for only $49.
This mic is a great option to create a kit you can send by mail to guests who don't have the proper equipment for you to get quality audio. It's easy to send (it's not fragile) and cheap enough that it's not the end of the world if you don't get it back.
The Business of Podcasting
How to bring "zombie subscribers" back to life
Long-term subscribers who listen to your podcast are essential for your success.
Unfortunately, many of your subscribers aren't listening to your podcast. They signed up with good intentions to listen, and probably did listen a lot during lockdowns and over the last couple of years, but as we get "back to normal," things for these people are picking up and we're losing them.
You don't have to lose them – you can keep them engaged with you and your podcast.
This article has more thoughts on how to do this.
The Wrap Up
The Wrap Up
My goal is to better empower podcasters to be more successful spreading their messages and make more money with their podcasts.
I'd love it if you'll help me spread the word about this newsletter by sending your podcasting friends to bigpodcast.com/newsletter.