Shorter = Better? In this case, yes.
My book on podcasting, Big Podcast – Grow Your Podcast Audience, Build Listener Loyalty, and Get Everybody Talking About Your Show, is 463 pages.
That intimidates a lot of people. So they skip it.
The same is true for "long" podcasts. Yes, there are some very popular exceptions to this rule, but for most people, when they see a podcast that's 2-3 hours long (or longer), they skip it. And those that do listen to these "long podcasts" have them on in the background, not really listening.
But a short and to-the-point podcast – that gets attention.
The Small Podcast Challenge
This is going to sound crazy, but it can be done. It happens all the time on broadcast radio and television.
Just for fun (you don't to publish this), go through a 30-minute interview or episode and try to create a complete episode that's five minutes (or less).
How would you do that? Here's a simple framework:
- A single big idea
By recording a new intro and outro, you can easily guide in a few soundbites taken from a longer interview and make a short segment fit. Again, this happens in broadcast radio and television all the time, so listen to a shorter NPR segment or a typical evening news story for examples.
The important thing about this exercise isn't that you finish with a perfect recording, but that you start to think about edits in a new way. This will completely change how you do interviews and episode outlines and get you better tape to work with, even if you never edit to this level on the podcast episodes you release.
Try it. This ability will come in handy for quick bonus episodes, trailers, and social media videos.
RELATED: I eat my own cooking and have a brand new, much shorter book on podcasting coming next month, as well as some other book projects coming later this year. I'm looking for more indie podcasters to feature, so if you're interested, watch this space and follow Big Podcast on Instagram.
The Business of Podcasting
The Wrap Up
The Wrap Up
My goal is to better empower podcasters to be more successful spreading their messages and make more money with their podcasts.
I'd love it if you'll help me spread the word about this newsletter by sending your podcasting friends to bigpodcast.com/newsletter.