Prologue
How to "Package" Your Podcast
A Toyota Prius is basically the same thing as a Tesla Model 3 – it's a fuel-efficient car that gets you where you want to go.
The big difference is the packaging. Both make a statement, but you're going to get a different reaction when you show up in a Tesla than you do when you show up in a Toyota.
Something I've found with most of the podcasters I work with is that a few tweaks to the "package" can get big results when it comes to getting the response (and listeners) you want. And sometimes this has a bigger difference to attracting an audience than actually changing anything "under the hood."
In this issue of Big Podcast Insider, I'm focusing on how we package what we do. Sometimes that means delivering content in a certain way, sometimes it means focusing on what to deliver (how we edit). Either way, if you're looking to get more listeners without rearranging everything you have about your current show, you will benefit from this information.
RELATED: Just a couple of days ago, I received the final edit of my upcoming book, which is all about packaging your podcast in a way that will attract listeners. I'm very excited to get this information to you and will have an opportunity for you to get this book free, so watch this space next week.
Podcaster Opportunities
How Zelensky Made Truth More Compelling Than Lies
The non-commercial media around Russia's invasion of Ukraine, such as personal social media messages and emails, is a fascinating lesson in what works as far a connecting with people in an emotional way. It's also a great example of how, even with massive resources working against you, important messages will still get out to people.
In my last podcast episode, I mentioned that I want to connect with Ukrainians with boots on the ground to help tell their stories to an English-speaking audience via both podcast and radio. Since then, I've gotten several personal emails and messages from people in Ukraine to help do just that.
It's personal messages like this, messages we emotionally connect to and that connect us to each other, that change things in the world. And even if your podcast isn't about something as serious as a military invasion, you can use these tools and techniques to help the people who are listening to you.
Podcast Marketing
10 Proven Methods to Go Viral – Copy and paste these templates to gain 1000s of followers
This is a short Twitter thread that will help you to get more attention to what you do on Twitter. It's also a great list of different types of podcast episodes you can create as well as advice on how to do podcasting and social media in general.
It will take you three minutes to read it. Worth it!
Speaking of Twitter, if you've got a question about marketing via podcasting, feel free to reach out to me at @davidhooper.
Podcast Production
What a YouTube Editor with 5 BILLION VIEWS Can Teach You
Hillier Smith is a world class YouTube editor and has some advice you'll find helpful for your podcast including:
- Do "pro intros" (stingers) help?
- Should you ask for subscribers?
- What's the best way to deal with trolls?
- The best place to get (legal) music for your podcast.
And ... some really good information on editing that will help you to make your podcast episodes more compelling.
Podcast Monetization
How to Sell Advertising on Your Podcast
Looking to sell ads on your podcast? This will help you do it. It's basically your "pitch" to share with companies about how they can advertise on your podcast, and why it can be so effective.
Included:
- What Makes an Effective Podcast Advert
- Why Download Numbers Don't Matter as Much as You Think
- How to Measure Downloads
- How Much Does it Cost to Sponsor a Podcast?
- 3 Pricing Factors for Advertising
Used correctly, this info will set you up to be the only solution for the companies you pitch.
If you're looking to generate revenue via ads on your podcast, take a look!
The Wrap Up
The Wrap Up
My goal is to better empower podcasters to be more successful spreading their messages and make more money with their podcasts.
I'd love it if you'll help me spread the word about this newsletter by sending your podcasting friends to bigpodcast.com/newsletter.