🎤 Podcasting Robots vs. You (Issue 105) December 2nd 2022

Prologue

Should podcasters worry about the rise of AI audio tools?

I've had more than a few people ask me about the rise of AI tools in podcasting, such as Nichesss for writing content, Voicely (text to speech) for voicing content, and Headliner's Eddy tool for audio editing without having to learn complicated software like ProTools or Adobe Audition.

In short, people are worried about being replaced by technology.

Don't worry just yet. Look at these "podcaster" images (generated by AI) to see why.

Basically, AI just isn't there yet.

But it's coming ... For example, this list of "goals for podcasters" was generated by AI.

My advice: use the tools you have available, but don't count on them to replace the work you can do (or should be doing). For example, you can clean up "bad audio" recorded with AirPods, but it's much easier and ultimately better to get a better recording using a quality microphone.

I've got more thoughts on how to improve your podcasting skillset in this issue of Big Podcast Insider ... If you have any questions, or if I can help you make your podcasting goals happen, reach out to me via Twitter or Mastodon.

Not yet on Mastodon? Here's an invite to a server dedicated to podcasting.

Podcaster Opportunities

YouTube's Guide for Podcasters

This is YouTube's 67-page guide to help you succeed on the platform.

If you want to "get in early" with YouTube's podcasting experiment, you need to jump in on this NOW.

Reach out to me via Twitter with what you're doing on YouTube as I'm looking for podcasters to feature here and in my upcoming book on podcasting. And if you're really cool, reach me via Mastodon.

Podcast Marketing

4 Podcast "Content Buckets"

Some good advice for podcasters here and something for you to consider as you move into the new year with marketing yourself and your podcast.

I'll break it down for you ... If you want people to pay attention to your non-podcast content, such as social media posts or LinkedIn articles, and buy what you're selling, you want to consider publishing in each of these four categories.

1. Thought Leadership

I hate this term – it sounds arrogant to me. And I just threw up in my mouth when I typed it. Yuk!

But ... it's not much different from what I call "flying your flag."

The bottom line is that you want to share your unique point-of-view and personal narrative when you publish any content. This positions you as an expert, or as somebody who is trustworthy, or "one of the guys, " regardless of how you want to be known. And it's the reason people listen to your podcast rather than a similar podcast by somebody else.

2. Product Marketing

Let me tell you something scary ... Most people have no idea what you do or how you make money. And this is especially bad if you have a business connected to your podcast.

Did you know I wrote a book on podcasting? See? That's what I'm talking about.

You need to constantly remind listeners what you do, how you work, and the outcomes you (and whatever else you're selling) can help make happen. This isn't being pushy, it's being helpful.

Don't be afraid to share wins that you clients have had or let people know you have more to offer than just your podcast, like I just did with the book.

You know I have a book, right?

I kid, I kid.

#notkidding – let people know what you do!

3. Social Proof

You shouldn't be the only one talking about how great you are. Share stories from people whom you're working with and reviews listeners have left you on Apple Podcasts (and elsewhere).

4. Content

This is your podcast itself. It's also blog posts, tools, and other resources that will help your listeners. It takes the foundation that the business behind your podcast is built upon and spreads it to the greatest number of people.

Podcasting Q&A

Q&A: How can I get guests to share my podcast?

People who have big audiences get them by putting out lots of content, doing lots of promotion around that content, and otherwise spreading their messages in whatever ways they can. Your interview with one of these people is likely to be one of many interviews, part of a continuous marketing and promotion plan designed to leverage your audience for them, not the other way around.

The good news is that a guest sharing the episode you did together is still an effective method of reaching new listeners and can easily double the number of downloads an episode gets. But for this to happen, you have to have a few things in order.

How to get more guests to share your podcast.

Podcasting Tools

OpenMoji

OpenMoji is an open source project of 60+ students and three professors with 20+ external contributors. These are great to use for podcast episode graphics, promotional videos, and logos.

Here are some creative ways people have used them to give you some ideas on how to use them for your podcast.

Podcast Production

How to Find Your Most Productive Hours

Are you a late-night podcaster? I've tried it, but I make a lot of mistakes. I find recording in the afternoon to be a much better choice for me.

Some days you’re a productive superhero. You knock off your to-do lists, win over distractions, finish your tasks before the deadline, and even plan what to do next.

Other days, you aren’t able to do the bare minimum. Work feels like punishment, and a 30-minute task takes hours.

Want to get more done in less time? You will find this helpful.