9344 People Watched Your Video!
OK, I made that number up. But I just got on TikTok a couple of days ago (find me here) and, to sweeten the pot of what I'll be releasing there in the next month, I uploaded five short "novelty" videos.
Like the one where a demon microphone and changed the price of my book on podcasting to $6.66, before a televangelist removed the demon and changed the price to $7.77.
I know, it's complicated.
But back to the made up viewer number ...
Lots of podcasters are excited about the "large numbers" you can get on TikTok, simply by uploading something. And I get it – it's nice to have somebody pay attention to you, especially if you've tried other forms of media (like podcasting) and haven't had "large numbers" before.
But we don't want "large numbers" for our podcast – we want people to really listen. And while somebody watching three seconds of your video may give you a nice dopamine hit, when the view number moves forward, it's not going to give you what most podcasters want ... authority, income, and connection.
Are you ready to "go big" with your podcast in 2023? If so, I'm ready to help you do that.
More coming. Stay tuned ...
Riverside - Remote Recording Studio
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Will MySpace ever lose its monopoly?
The end of the year is always a time for predictions ... most of which never happen.
I thought it would be more interesting to go back to 2007 and revisit a lesson we see playing out all the time ... and we're probably seeing play out right now, with Twitter and Mastodon.
Not yet on Mastodon? Here's an invite to a server just for podcasters.
An interesting quote:
If it were a country, MySpace would be the seventh biggest, ahead of Russia and Bangladesh, though not all users are active. It had 153,339,321 users when I started writing this article and 153,523,640 when I had finished.
Ask a kid, "What is MySpace?"
Maybe the biggest lesson here ... content matters and connection matters, but where we do both is always changing.
Don't build your house on rented land. At the very least, own the domain name you push people to.
Podcast Hosting Skills
Does This Promo Make You Want to Listen?
I'm agnostic on Gary Vaynerchuk. He's an interesting guy, but not somebody I follow online simply because I don't connect with him.
But ... Gary was recently on a podcast called Diary of a CEO and this is the promo video.
Like him or not, it's compelling – nice clips and great use of music. And a great example of the power of editing.
And the host came off like a genius ...
Unfortunately, the interview itself wasn't nearly as good as the promo. The host tried, but it's very hard to break through the hard shell of some guests.
Still, regardless of who you're interviewing, if you want to "go deeper" with your questions, I think you should make that attempt. The guest can always refuse to answer. Or, like Gary Vaynerchuk, hijack the question and go off on a tangent.
Here are three things you can do in order to set the stage for a great interview to happen:
- Do a Pre-Interview - A quick, 15-minute call a couple of days before your interview will help you establish rapport ahead of time and allow you to know where your guest is mentally and emotionally. Even if you already know somebody or have had a previous experience together, a pre-interview will help set guests at ease and let them know they're taken care of.
- Make Space for a Great Interview - A pre-interview and all the work you do before you start rolling tape sets the space for somebody to open up to you when you are recording. But you also need to extend this work to during your interview. For example, making sure producers, engineers, and company reps aren't in the way of the connection you have with a guest, such as staring blankly at you and the guest as you record your interview.
- Ask Your Question and Shut Up - Silence is powerful. Don't mess up a moment for the guest to open up to you and answer your questions (or more) by talking too much.
Make Them Feel You
This is an article about storytelling and it's worth a look. But pay attention to this quote from Pharrel, which is something he said after reviewing music by Maggie Rogers, three years before she was nominated for a "Best New Artist" Grammy, when she was a student at NYU.
I have zero, zero, zero notes for that. And I'll tell you why. It's because you're doing your own thing. It's singular. It's like when the Wu-Tang Clan came out, nobody could really judge it. You either liked it, or you didn't. But you couldn't compare it to anything else. And that is such a special quality. And all of us possess that ability, but you have to be willing to – [long pause to find the words] – you have to be willing to seek. You have to be willing to be real frank in your music, and frank in your choices. Most of the time, people say, "OK, I'm gonna make this kinda song, so it ends up sounding like something we've heard before, felt before, yanno? But your whole story – I can hear it in your music.
Have you ever seen a live performance by Freddie Mercury? Whether you like his music or not, you can't deny his showmanship.
As we leave this year behind to start fresh in 2023, I encourage you to take more chances with bringing your true self to your podcast. Listeners know when you do. And this is the top thing that will enable you to grow your podcast this coming year – it will make everything else that I cover here and on Build a Big Podcast much more powerful for you.
Get More Podcast Subscribers with Podlink
This is an example of what you get.
It's free and will allow people to easily
subscribe follow your podcast.
Are you calling it subscribe or follow? Reach out via Twitter or Mastodon to let me know which one and why. I'm going to cover this on an upcoming episode of Build a Big Podcast and I've love to quote you.
Regardless ... Claim your podcast now and start growing your audience. (Look it up in the search box, then click "Claim Podcast" at the bottom of the page.)
Lifetime Podcast Hosting - Only $29
PodOps Hosting, like any lifetime hosting deal, is a punt. But at just $29, even if you get just a couple of months out of it, you'll save yourself a ton of money.
I reached out to the founder, Rob Winters, and asked him for more info on this offer and why he's doing it.
What he said:
We decided to run an AppSumo offer primarily to drive new customer acquisition. With the number of podcast hosting platform options available, we wanted a way that would connect more directly to potential new users beyond a pay-per-click type ad.
We’ve built the platform with AWS. This is not only cost-effective, but it allows us to scale the server as needed to ensure the site is always running efficiently for users.
Through Q1 and Q2 we have some large feature enhancements planned that we think our podcasters will love. These include an email marketing tool to engage with subscribers, as well as a podcast audio editor, which will be named PodOps Studio.
So basically ... He's hosting on Amazon (just like all major podcast media hosts - except for Libsyn) and, instead of putting his marketing money into convention booths and sponsorship, he's offering new customers a deal that's hard to pass up.
The Final Countdown
What are you trying to accomplish by the end of the year?
Reach out via Twitter or Mastodon to let me know ... especiallly if I can help you make it happen.
Not yet on Mastodon? Here's an invite to a server just for podcasters.
Monetize Your Podcast Audience with Launch
Looking to monetize your podcast audience? Launch is a simple and user-friendly platform that makes it easy to launch and run successful membership programs.
RocknPod Expo - March 17-19, 2023 in Nashville
RocknPod is the ultimate weekend gathering for rock music artists, podcasters, and fans.
Use Swell AI to automate your podcast episode summaries, time-stamped episode highlights, and long form articles based on the content of your episodes.
NOTE: I'm skeptical of most AI tools, but this one is cool as hell and I'll be discussing it in more detail in the next issue. Until then, check out this article I wrote about it to see how it works.
The Wrap Up
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