Girl Scouts vs. Podcasters

I walked up to the grocery, minding my own business.

Some Girl Scouts were inside the store, where I couldn't ignore them – right beside the carts!

"Would you like to buy some cookies?" one asked.

"I'd love some, but my wife is gluten-free," I replied. "I'd get in trouble if I brought home a box of cookies I couldn't share with her."

"Caramel Chocolate Chip are gluten-free," she said.

"I'll have to catch you guys later. I didn't know you'd be here and only brought a credit card," I told her as I grabbed a cart and started walking inside the store.

"We take Venmo!"

And that's how I ended up with eight boxes of Thin Mints, Peanut Butter Patties, Lemonades, Toast-Yays! ... and Caramel Chocolate Chip, of course.

What does a Girl Scout know about podcasting?

Let's be honest – probably a lot. Current kids seem to be born with an intrinsic knowledge of mobile phones and everything you can do with them, especially recording themselves.

But let's assume this girl and her friends knew nothing about podcasting. Even then, she was onto the two big things that will make a podcast (including your podcast) successful:

  1. Ask for what you want.
  2. Make it easy for people to say yes.

Print this out and stick it to your computer monitor. Make an extra copy and put it on your bathroom mirror, your refrigerator, or somewhere else where you'll see it every day.

Doing these two things will change everything about your podcast and the money you make with it.

This issue of Big Podcast Insider is about getting better interviews, so let's look at how these two things will help you with that.

Asking for what you want:

  • asking for an interview
  • asking the questions you want to ask during the interview
  • asking your guest to show up in a certain way (e.g. with a quality mic that sounds good)

Making it easy to say yes:

  • walking potential guests through the entire interview process and answering all questions
  • working around a potential guest's busy schedule
  • going to your guest and bringing the needed equipment

Making things easy on your "customer" will get you results. This also applies to getting people to subscribe (or to your podcast by the way. See this page for an example of how easy it is to subscribe to Build a Big Podcast.

Too much work to click this link? Pick up your phone and call 615-488-4321.

Make it easy. Then make it even easier.

David @ Big Podcast

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The Wrap Up