How the Money is Made in Podcasting

Remember Call Her Daddy? It was a big deal a couple of years ago – a podcast that came out of nowhere to become arguably the top female-hosted podcast ever.

To be clear, Call Her Daddy is still a big deal. In 2020, it was the fifth most popular podcast on Spotify. In 2021 and 2022, it was ranked as the second most popular podcast on Spotify.

How much money is involved with a podcast like this? What other opportunities did those involved have?

If you're curious how the money worked, you may enjoy this interview with original co-host Sofia Franklyn.

Arguably, the brand and "heat" the podcast had initially was more valuable than the podcast itself. Lots of merch, spin-off shows, an alcohol company, etc ...

Something for you to consider as you grow your podcast.

Also worth considering ... how things can go sideways very quickly when money and egos get involved. Who keeps the copyrights and trademarks when somebody decides to leave the partnership?

In this episode of Big Podcast Insider, I've got some advice for you on how to grow an audience using words, both written and spoken.

Want the audio version with bonus material? Get it here.

David @ Big Podcast

Podcast Marketing

Podcast Production

Podcast Humor

Podcaster Spotlight


The Wrap Up