The Podcast Energy Suck
It's very common to meet a new podcaster who will say something like, "My plan to promote my podcast is to be a guest on other podcasts."
That's not a bad plan. After all, the most likely person to listen to your podcast is somebody who is already aware of podcasting and knows how to find and listen to what you do.
But the downside, and something that few people ever mention, is that it takes a lot of work to get booked as a guest on podcasts. Beyond that, it takes a lot of work to schedule an interview, do pre-interview prep work, and show up in a way that listeners who hear you as a guest will want to expand on that relationship and hear you as a host as well.
Add video to the mix and you've got even more to worry about. Not only do you have to sound good and present yourself in a certain way, you also have to look good.
And it can be exhausting to feel like you don't have any privacy, which is an easy level to get to when you add video.
Yeah, I get why people would want a video component for their podcasts – YouTube is a great way to discover something new.
But what's the price you pay for this discovery? And how much actual "discovery" is there? Is it worth the trade-off?
In this issue of Big Podcast Insider, I've got some thoughts for you regarding anonymous and semi-anonymous podcasting. If you've ever wanted to take advantage of YouTube or other "video" forms of social media, but don't want to expose too much of yourself online, keep reading ...