"Looks Good, but Not Very Deep."

Barbie is everywhere right now. If you haven't seen the trailer for the movie (46 million people have), watch it and get in on the conversation.

There are so many things I could say about this movie that are related to your podcast. And I'll give you a couple of the "big ideas" here. For the rest, make sure you get the audio version of this newsletter via the podcast.

Big Idea #1

Notice these two things about the pitch ...

  1. If you love Barbie, this movie is for you.
  2. If you hate Barbie, this movie is for you.

This is something that every podcaster is up against. Yes, there are people who "hate listen" to your podcast.

There's a name for these people ... fans.

I used to do this with Rush Limbaugh whenever I needed to stress test my heart. On one hand, I respected his hosting skills – it's VERY difficult to do a daily three-hour show at that level. And on the other hand, which is the part I didn't like, he spread a lot of misinformation and laid the groundwork for the circus we're living in right now.

More thoughts in the audio version of this newsletter.

NOTE: It's OK if you want to "hate listen." I don't judge.

Big Idea #2

"Looks good, but not very deep" is a quote from a review of the movie. And thoughts like this are also something that podcasters may be up against.

There's nothing wrong with pure entertainment. Not everything has to be "educational" or provide a lesson. Making somebody's life better, even if you're just helping them to pass the time in a fun way, can be meaningful work.

But there's always an opportunity to "go deep" and sneak in an important message if you want ... Barbie did this.

For example, the "Dreamhouse" that Barbie got in 1962. That doesn't sound progressive now, but women weren't even allowed to get a credit card in their own name until 1974. And while women were allowed to own property, it was still very common for a mortgage to list a man's name with "and Spouse" to refer to his wife – my own mother was listed like that on her mortgage.

And the Barbie dolls that exist today are diverse ... There are dolls of various colors, with different body types and jobs. There's a Barbie in a wheelchair, a Barbie with hearing aids, and a Barbie with vitiligo.

If you really want to spread a message, sometimes "looks good, but not very deep" is the way to do it.

Are you sneaking in an important message in your podcast? I want to know about it! Reach out via Threads, Bluesky, or Mastodon and let me know what you're doing.

David @ Big Podcast

Podcaster Opportunities

Podcast Marketing

Podcast Hosting Skills

Podcasting Tools

Podcast Humor


The Wrap Up