Prologue
Let's be honest about Clubhouse...
Have you ever been to a new club that had a lot of hype, but wasn't that great when you went? Then you left and the next day your friend who stayed told you all the great stuff you missed?
You know your friend was lying, right? The club wasn't that great.
That's what Clubhouse is like. There's a lot of hype and definitely some cool stuff happening there, but it's not that great.
Still, you want to keep an eye on it. Twitter has something similar coming as does Mark Cuban, so the audio-only, social media format will likely be here for a while and, as a podcaster, that's going to present a huge opportunity for you.
I'm doing regular meetups for podcasters on Clubhouse. Big Podcast Club has info.
Need an invite? Let me know via the Big Podcast Instagram.
Podcast Marketing
Clubhouse for Podcasters
Clubhouse is a great opportunity for podcasters, but it doesn't live up to much of the hype it's getting, so take what you hear with a grain of salt.
This article shows you how you can use Clubhouse to better connect with your podcast audience.
How to Think About Clubhouse Audio Strategy
There are lots of great uses — and some not so great uses — for Clubhouse. This article will give you options for using Clubhouse that make sense for you and your podcast.
Study Finds Disconnect Between Marketers [Podcasters] And Buyers
This is a fascinating study that definitely applies to your podcast.
For example, 52% of marketers think they’re doing "great" on relevant content and only 33% of customers agree. Is this you and your podcast?
Also, we're spending all this time with fancy social media posts and other "hype" (like Clubhouse) to get people to listen when 64% of people PREFER customer/listener reviews.
The big lesson here: get people talking about your podcast to grow it, whether through word-of-mouth or reviews. Combine this info with the first article to make more word-of-mouth happen for your podcast.
Podcasting Events
Podfest Global 2021 – I've got a free ticket for you!
The last Podcast Global Summit set a Guinness World Record for the largest virtual podcasting event ever. And this one will be even bigger.
Use code "BIG" to get a free ticket. And enjoy this podcasting event from the comfort of your own home...
Podcasting Tools
Automate Your Interview Booking for Only $19
This is a brand-new calendar program that will automate your podcast guest appointments, so you don't have to go back-and-forth with guests to find a good time to connect. The other thing I like about automated calendars is that they automatically convert for time zone differences, so you and your guests will never be late for interviews again.
The best part? It's only $19 – for lifetime access!
Note, you'll be able to connect this with Integrately to completely automate your booking and guest communication soon.