Prologue
Heat Wave
I made a joke about hot recording studios in Issue 186 and, as luck would have it, my air conditioner went out yesterday.
It's a simple (and cheap) repair for somebody who knows how to do it. About $20.
Unfortunately, I don't know how to do it. So it's going to cost me a little more. But I also understand I'm paying for a "cool house" and not just a $20 part.
I want you to remember this ...
"Podcasting" may be easy for you. And you probably know how to get a great sound with $100 of equipment.
But it's not this way for most people.
Don't undervalue your skills and charge appropriately.
Need help making money with your podcast (and podcasting talents)? Check out Big Podcast AMP (Audio Monetization Program).
Sponsor
Big Podcast AMP
If you like the newsletter, you'll love Big Podcast AMP (Audio Monetization Program).
This personal coaching program helps you do three things:
- Grow your podcast audience.
- Get people talking about your podcast.
- Make more money with your podcast.
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Podcasting Tools
A Desktop App for Podcast Listening
Do you listen to podcasts via a desktop computer? If so, the Pocket Casts Desktop App for Windows and Mac is worth a look.
How do you listen to podcast and what app do you use? Let me know via Mastodon, Bluesky, or Threads.
Podcast Production
What to Podcast? 21 Unique and Useful Ideas
Twitter isn't what it used to be. Fortunately, a lot of what we used to do on Twitter can be repurposed and used for your podcast. And a podcast is an even better format for these things, since voice is so much more personal than a 280-character text message.
I love this list. It's easy to follow and has some solid, easy-to-record ideas that will make great episodes, especially for how-to or business-related podcasts.
Easy-to-make episode ideas like:
- A tip that saves people time, effort, or money
- Share a failure
- Share a fear
- Share a work in progress
- Tell a revealing story
It sounds simple and it is! But listeners consider you a friend and sharing little things about yourself or what you're working on will go a long way to deepening your relationship with them.
Podcast Humor
What Do You Do With Old Podcast Equipment?
A lot of podcasters start with this $50 mic ...
Then you upgrade to something like this.
But you keep the old stuff, right?
Or do you sell it? And when you sell it, do you try to get a certain percentage of your money back?
I want to know ... Hit me up via Mastodon, Bluesky, or Threads.
Podcast Monetization
Content Licensing for Podcasters
There's big money in content and brand licensing. And as a podcaster who has both of these things, you've got a lot of opportunity here ...
If you're considering going in this direction, here are some things to think about including:
- Elements of an agreement
- Benefits of a licensing program
- Challenges of a licensing program
- What ways might licensed content be used?
Even if you're not currently considering licensing your stuff, I suggest you review this information, because you never know when somebody who see or hear what you've got and come to you. Should this happen, you don't want to get a bad deal.
Did you know I did a movie with Steve Martin? Not me exactly, but an audiobook I produced ...
You can hear this story on the audio edition of this newsletter, so make sure you subscribe to hear it.
Classifieds
Podpage
Join over 25,000 podcasters and automatically create a beautiful, listener-friendly podcast site from your RSS feed.
Podpage is the simplest way to create a podcast website.
Riverside - Remote Recording Studio
Riverside records high-quality audio (and video) directly from your browser. No special equipment is needed and connecting with your guest is as simple as sending a web link!
You can try Riverside free (no credit card is needed) and, if you like it, save 15% on any paid plan by using the coupon code BIGPODCAST.
Castmagic - Automated Episode Notes
Over 35,000 podcasters have used Castmagic to automate:
- Episode notes
- Highlight clips
- Podcast summaries
- Blogs posts
- Social media posts
- Newsletters
Upload your podcast audio and Castmagic does the rest!
The Wrap Up
When you're ready, here's how I can help you even more ...
If you want the shortcut to building a podcast people care about, here’s how Big Podcast can help you …
Free of charge ...
- Big Podcast Extra – Short emails to help you build an audience, attract clients, and make money via podcasting
- Build a Big Podcast – The Marketing Podcast for Podcasters
- Podcast Growth Toolkit – The "Swiss Army Knife" of podcasting ...
For budgets under $750 …
- Big Podcast AMP (Audio Monetization Program) – Personalized coaching for indie podcasters to help you grow your podcast audience and build your authority, brand, and reputation
For budgets of $3000 or more …
We offer a range of podcasting services including:
- Full-service podcast production and marketing
- Podcast and radio hosting
- Podcast launch and development services