Feedback is scary. And not all "feedback" is productive or helpful. Because of this, it's easy to neglect asking listeners (or customers) for feedback to help you improve your podcast.
Do you trust your listeners? If you do, consider this strategy. And if you don't trust your listeners, consider my "rebrand" thoughts below to attract listeners you do trust.
As far as how to get feedback, I've got a great (and free) tool for collecting it that I'm going to talk more about later in this newsletter. For now, check out this article and see what can happen to your podcast (and the business around it) when you listen to your listeners.
Forget making an "avatar" for your podcast listeners. Way too many people screw that up.
This is a much better way to think about the people who are listening to your podcast and how you can reach them. Going through this process will help you create better episodes, attract new listeners, and keep existing listeners.
This process is quick and it's worth it! Only when you know who's listening to your podcast and how to reach them (emotionally and literally) will you be able to grow your podcast and help people with your message.
If you've read my book on podcast marketing, you may remember the chapter on "arbitrage" – buying low-cost ads to get people to your podcast, then selling high-priced ads within your podcast.
When you do this, you can grow your podcast quickly and actually make money in the process.
But how do you start? This is a great article that explains how to advertise on Facebook for just a few bucks a day.
Consider it for your podcast! Organic search results come and go. Visibility on social media comes and goes. If you want a guaranteed (and quick) way or growing your podcast, paid traffic is the way to go. This is how 90% of top podcasts are building their audiences.
The concept of a podcast rebrand (or even completely renaming your podcast) can be very scary.
What if the change you make doesn't work?
25 years ago,
I got out of a relationship my college girlfriend dumped me for some other dude. I remember thinking, "But we have almost six years invested in this!! We can't quit now!"
At the same time, a good friend of mine was trying to get out of a bad (er...abusive) relationship with his boyfriend.
I remember thinking, "Well, at least I've got a friend to go through this with."
But I didn't. My friend decided to stay. He didn't leave until years later. And by that time, it was much harder than it would have been earlier.
If you know it's time to change, it's almost always better to make that change sooner than later. And like a bad relationship, changing anything about your podcast can be complicated – it's never black and white, nor as easy as it might appear from the outside.
Still, if you have something about your life (or podcast) that isn't working, consider making the move.
Need support or help figuring out how to best do it? I've got you covered.
Did I mention I have a book on podcast marketing? Hell yeah I do. And it's actually on sale at Amazon right now for only $10.95.
Although I'm known for my podcasting/radio work, I've actually sold over 260,000 books on my own. So I know a little something about the book business as well.
And there are a lot of parallels between books and podcasting...
As you know, my background is in the music business. We were the first industry to sell "digital goods" online. Then, once there was a suitable way to read digital books (Kindle) offline, book publishers followed. And then podcasting, audiobooks, television, movies, etc.
I say this to say that book publishers know about building an audience online because they've been here a while. Applying this knowledge in this article to your podcast will help you to do this as well.