Yelp is adding an optional attribute for LGBTQ-owned businesses, including rainbow-colored map pins.
Regardless of whether your podcast is part of the LGBTQ community, you have a "flag" you can fly. So fly it!
People want to feel understood and support businesses that "get" them. And the same is true for podcasts.
You don't have to be over-the-top with your messaging, or even overt, but if something comes up that identifies you as part of a group, don't hold back simply because some people listening to you will feel uncomfortable.
For example, I recently did an interview with a lesbian. She talked about her wife, not her "partner" or anything else that would confuse that she's in a relationship with a woman. She didn't hold back when describing her relationship, but we also didn't make a big deal of it either – we treated her marriage to a woman just the same as we would have had she been married to a man.
Let me be clear – nobody was trying to hide or downplay anything – we just didn't spend any time making a big deal out of who she was married to.
Why? "Not a big deal" is how we would have discussed a heterosexual marriage. Also, because we weren't trying to convince people to change their minds on gay relationships.
You are not in the convincing business. Your job is to share a message and let people decide for themselves whether it's appropriate for them.
People often come to me with the question, "What should I name my podcast?"
Sometimes, they'll make up a word and say something like, "It worked for Google!"
Yeah, once you get to a certain point, like when people use the name of your company as a verb for what your company does, you're good. But you need either a ton of money or something like a pandemic to make that happen.
This article tells the story of how "Zoom" became synonymous with video calling and why it's the #1 way remote podcast interviews are done right now. But it also tells the story of why the name was used in the first place, which is something you should consider when naming your podcast. Google did the same thing, the way.
The right name makes podcast marketing so much easier. Don't shortcut this.