Prologue
There's more to "podcasting" than podcasting...
I just did an interview with a well-known backup singer, probably best known for her work with Elton John.
"There's a lot to being a backup singer than just singing," she told me.
The same is true for podcasting – there's a lot more to this than getting behind a mic and talking.
Fortunately, if you're willing to do just a little of this work, a lot more people will hear you talking.
Are you up for it? Check out what I've got in this issue as far as social media and winning over Google. A little work on these things will go a long way to help you attract more listeners to your podcast.
Ready to go BIG? Check out my podcast coaching program, Big Podcast Blueprint.
Podcaster Opportunities
39% of Americans Added Streaming Subscriptions During COVID
How many streaming services do you have? I've had Netflix since 2001.
But AT&T hooked me up with "free" HBOMax last year, so there's that. And I've got a paid Spotify account for music.
And Amazon Prime, for delivery, which apparently also counts as they have video streams as well.
The point is – most people, maybe even you, are a lot like me – we've got a few (or more than a few) "streaming" subscriptions.
Paying for subscription services adds up. Because of this, more and more people are starting drop their paid subscription services, just like they dropped cable television before.
But people love streaming, on-demand entertainment. And this is great news for podcasters who have this available free of charge.
Are you ready to take advantage of this opportunity?
Podcast Marketing
Make Your Podcast More Attractive to Google
This is a quick-and-dirty refresher on how Google works and how you can do a few simple (and easy) things to drive more people to your podcast.
I love the "EAT" concept:
- Expertise
- Authoritativeness
- Trustworthiness
When you have these things, you will win Google over. This article has more details.
Need more help getting your "EAT" together? Get my book on podcasting. The paperback is on sale today at Amazon for only $10.95 and you can get the audiobook version free with Audible trial.
Social media demographics to inform your podcast marketing strategy
I keep hearing podcasters talk about marketing via TikTok.
Yeah, that's a great place to market ... if you're 12 and like to shuffle dance.
If you're going to have success marketing your podcast via social media, you need to make sure you're on the right social media platform. This article will show you exactly where you need to be, so you don't waste your time creating content for an audience who isn't there.
How to Get Backlinks With a Podcast
Here's a "Google Bonus" for you – how to get more backlinks via your podcast. This is one of the ways Google measures your authority, so it's worth taking a look at this strategy and implementing it.
Podcasts provide the ideal opportunity for you to earn more links from high-authority sites, so take advantage of the opportunity you have here.
The Wrap Up
Like this newsletter? Tell a friend!
My goal is to better empower podcasters to be more successful spreading their messages and make more money with their podcasts.
I'd love it if you'll help me spread the word about this newsletter by sending your podcasting friends to bigpodcast.com/newsletter.