Social Media and Podcasting
My wife did a photoshoot with a model from Los Angeles last week who had recently moved to Nashville. As they were setting up, I heard her say something I found shocking (but not surprising).
"I get more work in Nashville than I did in LA. It's very influencer-based in LA, and clients want somebody with a big Instagram following, which I don't have."
Like it or not, the same thing is happening with podcasters – clients want to hire people who have the "social proof" of a big audience, not just knowledge and expertise.
This audience can be via social media or it can be via your podcast. In this issue of Big Podcast Insider, I talk about both.