Prologue
Why Robots Will Never Take Over Podcasting
When it comes to creating content, "artificial intelligence" writing software is all the rage right now. And it's very cool...
The problem is AI-generated content lacks personality. It also lacks the "big picture" content strategy that you need to have in place to be successful, especially for a podcast.
To put it bluntly – you can knock out a lot of content, but not all content has the same value. Some is worth a lot more than others.
This issue of Big Podcast Insider is about how to create great podcast content that listeners love and share.
Podcast Marketing
How to Make an Infographic
The popularity of "infographics" comes and goes. But even if you don't see a lot of them at times, know that infographics always work when it comes to spreading your message.
The reason I want you to look at this is because the same "rules" for making an infographic apply to making a good podcast episode. And the templates here can help you turn a single topic into multiple podcast episodes...
Read this. It will help you make episodes that are more engaging and get shared.
Podcast Hosting Skills
Better Podcast Story Structure in 4 Drawings
You can learn a lot from a few simple line drawings! NPR's Robert Smith explains the structure of audio news stories — from basic to complex.
This applies to all podcasts, not just narrative formats. Use one of these formats the next time you go into a basic interview episode to make it great!
Podcast Production
51 Experts Share Content Marketing Myths and Missteps That Hurt Your Work
This one is a quick read... It's 51 things, each of them no more than a couple of sentences, that will get you thinking about how you produce episodes.
A quick one to think about...
"I worry we are going to devolve and propagate 10-second bursts of entertainment and that longer-form content (blogs, podcasts, etc.) will disappear."
I've thought a lot about this lately. There are a ton of people making great short-form content on TikTok and Instagram, for example, but aside from licensing it to a commercial or maybe doing some kind of appearance at the opening of a new car dealership, it's not something we've seen a lot of people making money from. In short, there's nothing of substance for an audience to hang-on to.
In general, people who love short-form content love a quick laugh – they're not attached to the creator. If you want somebody to be attached to a bigger message (and also you), you've got to think beyond quick snippets.
This and a lot more is covered in the article...
How to Be(come) a Happy Podcaster
I've been podcasting since 2005. Before that, I was sending content out via a newsletter.
There are a lot of similarities between the two, not only when it comes to creating episodes/issues, but when it comes to your happiness.
Let's be honest – even if you absolutely love podcasting, it can be a grind at times. But this article has some ideas of things you can put in place to make the process easier, even on the worst days and tightest deadlines.
The Business of Podcasting
Credit Line for Your Podcasting Business?
Did you know Dave Ramsey blocked me on Twitter? It's true.
Some people, like Dave Ramsey, don't believe in credit – they want to pay cash for everything. But what do you do when your ideas and implementation are faster than your ability to get cash? In that case, using credit may be a good option for you.
If you've got cash, use it. You're going to work harder when you've got skin in the game. But if you need credit options, Chase has some good ones for businesses, like your podcast.
The Wrap Up
Like this newsletter? Tell a friend...
My goal is to better empower podcasters to be more successful spreading their messages and make more money with their podcasts.
I'd love it if you'll help me spread the word about this newsletter by sending your podcasting friends to bigpodcast.com/newsletter.