"Less = More" in Podcasting

When Tim Ferriss started his podcast, it was common for episodes to go two hours or longer – at least half of the "four-hour workweek" he championed.

Recently, he's had a lot of episodes clock in at under an hour.

People don't listen to you because they want to hear you talk. They listen to you because you have something they want. And they want you to get to the,

It's the reason so many people would rather take a pill than go on a diet to lose weight, or gain confidence, or whatever else we take pills for – basically everything we don't want to deal with or develop the old-fashioned way.

Don't "torture" your podcast listeners. Get to the point.

And with that in mind, here's the current issue of Big Podcast Insider...

David @ Big Podcast

Podcaster Opportunities

Podcast Marketing

Podcast Production

The Wrap Up