Do podcasters need social media?
The answer is no. But it can help you do two things:
- Connect with people (like potential guests) you wouldn't otherwise be able to reach.
- Show your humanity and approachability.
I can't tell you how many podcast interviews that I've booked where the process started via a simple message on Twitter – a public response, not even a DM.
Also, social media is a great way to keep in touch with people you already know, without having to send a long email, pick up the phone, or get together in-person. In short, it's a no-pressure way to keep relationships moving forward.
It's also an opportunity for current and potential listeners to see how you interact with people. And this "approachability" is huge when it comes to listeners liking you – it's right behind empathy as one of the most powerful ways to attract people to you.
So forget "followers" as you go through this issue of Big Podcast Insider. Focus on one-on-one interactions with people you want to meet as well as current listeners who are already watching what you do there.
With that said, I'm always looking for podcasters to feature on the Big Podcast Instagram page. Details on how to get a photo to me are in the bio link, so go there, send me a photo of where you record, and let me showcase your podcast and send some people your way.