I mention this because "trust" is important online. It's a problem for podcasters, but also a big opportunity for podcasters.
People don't trust reviews. That's a problem for Amazon. And that problem has been made worse by highly-organized companies leaving hundreds (and even thousands) of fake reviews for products on Amazon..
The situation is so bad that Amazon removed a very popular headphone brand from its site entirely. And they've continued cracking skulls by filing a lawsuit against the administrators of more than 10,000 Facebook groups they feel are associated with fake review schemes.
Amazon takes this situation seriously because "lack of trust" affects sales. And you should also consider this when recording your podcast, because I've seen more real reviews mention this issue than just about anything else.
You need to get to the point and deliver what you promise in your episodes ... quickly.
This issue is common. Podcasters who get on episodes and start with chit-chat about how their day is doing, etc. And it's especially bad with co-hosts.
If you promise you'll be delivering something in your episode title, deliver it as soon as possible. You don't need a 12-minute intro to warm up listeners.
This is some good advice on how you can build trust with listeners, including three specific techniques that you can start using today:
- The “reluctant conclusion” technique
- The “personal sacrifice” approach
- The “Abraham Lincoln” technique
But do these sound hokey or even manipulative? Some people think so.
Get the full story here, including some interesting thoughts on a very common thing we see from podcasters and other online influencers, "radical transparency." Does it work? What are the downsides? Find out.
Overwhelmed? Forget the article and just get to what you promise in your episode title quickly. :) This alone will put you way above the trust level of most podcasters.