Hooray for Everything? No.
You don't go to a football game and cheer for both sides. If you care at all, there's one team you want to win more than the other.
That's not saying you have to care much. But the difference between "not caring at all" and "caring a little" is massive.
The people who listen to you want you to care – they want you to take a stand. This is how they know where they stand with you.
Most podcasters care, but they're afraid to take a stand. But don't confuse my message here for one of those cheesy "viral" Facebook posts that tries to shame people into reposting it by declaring, "Most people who read this will be too afraid to repost it."
I'm not trying to start a chain letter – I'm giving you advice about what your listeners want.
They want you to stand for something. What? I don't know – you do you. But don't try to please everybody by not saying anything and trying to play things safe. The biggest risk you can take as far as losing your audience is to not have and share opinions on things your listeners find important.
Podcast Psychology – Why Do People Listen to a Podcast?
There are 10 big reasons people
buy listen to a podcast. Consider them when developing the topic of your podcast, choosing a title for your podcast, or naming episodes.
- Attain better hygiene
- Make more money
- Save more money
- Get more comfort
- Gain more praise
- Feel more loved
- Increase status
- Escape pain
- Avoid effort
- Save time
10 Podcast Episode Ideas (Using Your Existing Knowledge)
Podcast episode ideas are everywhere and here are 10 good ones from Josh Spector. This list actually came from his thoughts on turning knowledge into valuable content, so you can use these beyond your podcast, such as social media posts and blog entries.
The best thing about this list is that all of these ideas can be created from your existing knowledge. No additional research is necessary and you can do all of these on your own, without a guest or co-host.
- Teach people something they can do in a few minutes to get a result they want.
- Explain “How to use [SOMETHING THEY HAVE] to get [SOMETHING THEY WANT].”
- Turn questions you’ve answered in emails into content.
- Share an example of an impactful change you made.
- Share a collection of resources you’ve found helpful.
- Create a list of what your audience should stop doing.
- Create content around a micro goal.
- Compile the expertise of others into one piece of content.
- Summarize a valuable podcast episode for people who don’t have time to listen to it.
- Create a post-success piece of content.
Want more? Get 101 episode templates made specifically for podcasting for just $.99 today.
My audio engineer told me a funny story ...
My audio engineer, Stephanie, told me a funny story a couple of weeks ago. And I think you'll relate ...
She was getting a massage and, as she was getting settled, had some small talk with the guy doing it. She casually mentioned working in radio.
She gets on the table and the guy starts into the massage ... then he starts playing music from his band!
So she's on the table, basically captive for the next hour or so, while this guy is trying to get himself some airplay!
I can relate to this dude as a guy in a band who wanted his songs heard. That's how I got involved in radio! But it's always a bad idea to corner somebody and pitch yourself or your stuff.
What's the craziest way somebody has ever pitched you to listen to their podcast? Post it here.
$100,000/day on TikTok?!
This sounds almost unbelieveable ... especially when you find out the niche is so boring. But she's making $100,000 daily on TikTok and tells exactly what the business model is.
The niche is Excel. As in, Microsoft Excel.
I think this is worth a look just because of the "boring" niche. It's so easy to think we have to be over-the-top or flashy in what we do. And here's this lady, chugging along talking about spreadsheets ... and making $100,000 daily.
You may have heard me talking about the "pest control" guy making a killing with his podcast. Bad artwork, average audio (at best), but he's doing something similar as far as making money with his podcast. He shows up, gives listeners what they need, and gets paid ... a lot.
Something to consider. If you'd like to hear more stories of people making money in "weird" ways, check out The Side Hustle Show with Nick Loper.
34 Ways to Make Money as a Podcaster (with Examples)
Some interesting podcaster (and money) stats to consider ...
30% of full-time creators earn less than $10,000 per year.
But ... the next highest percentage is for those earning more than $150,000 per year, at just over 15%.
How can you be part of that second group? A few ideas ...
- Blogging - Affiliates & products
- Brand collabs
- Brand content creation
- Newsletter - Affiliate Offers
- Newsletter - Ads
- Newsletter - Paid >> This is what Deconversion Therapy does.
- Long-term brand partnerships
- Buy Me a Coffee >> See how it works ...
- Onlyfans >> Yep, I'm on there!
Get the full list (and more details on each) here ...
Are you doing one (or more) of these things? Let me know as I'm always looking for people to feature here and elsewhere.
The Wrap Up
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